Senior Manager, Brand & Content

Department: Marketing

Employment Type: Permanent

Location: Remote Canada

Compensation: $111,800 - $161,800 / year

Description

About the Role
Brand at AgencyAnalytics has been an underbuilt discipline. The throughline that should travel across every surface, voice, visual, and narrative hasn't had a real owner. This role is the fix.

You'll lead Brand & Content as a player-coach: two direct reports, one freelancer, and a bar you set. They execute inside their disciplines. You own brand strategy, PR, and executive thought leadership yourself, and you set the editorial and creative standard against which everything else operates.

You report to the Director, Growth Marketing, because the brand here lives inside Growth, close to the demand it's meant to fuel. You also have a dotted line to the CMO because brand is too important to be a service desk. Both lines are real.

Your most important peer partnership is with the Sr. Manager, Demand Generation. They distribute what your team creates, and the work isn't real until it lands. You'll also work closely with PMM on launches, Web Strategy on site copy and visuals, and the Sr. Search & Discovery Specialist on content that has to earn rankings and AI citations.

If you've spent your career making a brand a service desk and want to run it as a real discipline instead, this is built for you.

As a Senior Manager, Brand & Content, you will:

• Own brand strategy and brand development: voice, narrative, visual identity, brand standards. Make the throughline real across every surface a customer touches.
• Lead a small, sharp team: two direct reports (Content Strategist and Creative Lead) and a freelance Video Production partner. Set the editorial and creative bar that everything else operates against.
• Run the editorial and content calendar that connects thought leadership, demand programs, launches, and lifecycle. Make sure what gets made gets used.
• Own PR and executive thought leadership hands-on: ghostwritten content, media relationships, and our presence in the agency community. You're not delegating this.
• Co-plan the distribution motion with the Sr. Manager, Demand Generation and the DGM Create. Content that doesn't get distributed doesn't count.
• Hold the creative bar across ads, web, launches, and customer-facing assets: your team's standard travels even when other teams are doing the briefing.
• Be the brand voice in the room when narrative and creative decisions get made, across PMM, Web, Demand Gen, and the executive team.

What You'll Bring

• 6+ years in B2B brand and content leadership roles, ideally at SaaS or marketing-tech companies.
• Demonstrated ownership of brand work that actually moved how a market thought about a company, not just a refreshed style guide.
• Strong editorial craft and creative judgment across copy, design, and video, you don't have to make everything, but you have to know when it's right.
• Hands-on experience running PR programs and ghostwritten executive thought leadership.
• A true-partner mindset across functions: peer-to-peer, not vendor-to-client in either direction.
• Player-coach instincts, and you're happy to lead a small team and to do the brand strategy, PR, and thought leadership work yourself.
• Mentorship depth and the ability to develop both a senior writer and a senior creative.

Benefits, Compensation & Perks

Compensation is determined by factors such as market data within Canada, technical skills, relevant experience, demonstrated impact, and internal pay equity.

Beyond salary, we invest in your growth, well-being, and long-term success through:

• Variable compensation
• 4 weeks vacation, 5 personal days, and your birthday off (we want to celebrate with you!)
• Comprehensive benefits from day one, plus an annual HSA/WSA spending account
• RRSP matching to support your future
• Annual learning and development budget, plus a book budget
• Parental leave top-ups
• & many more!!

A Few Things Worth Knowing

• This Posting: This is an active role we're looking to fill now.
• Our Use of AI: AgencyAnalytics uses AI tools to support the screening and assessment stages of our recruitment process. All selection decisions are made by our people. If you have any questions about how AI is used, please get in touch with us at [redacted].