About the role

Rippling is one of the fastest-growing startups in the world ($0 17B), and we9re just getting started. We9re standing up a brand-new GTM motion for a rapidly growing business line within Rippling9s portfolio, and we9re looking for a Lifecycle Manager to own it from the ground up.

In this role, you9ll take full ownership of Rippling9s self-serve conversion funnel: the programs, infrastructure, and experiments that turn trial users into paying customers - and paying customers into expanded, annual accounts. You9ll be the connective tissue between Product, Marketing, and Sales, ensuring every signal from the funnel is acted on and every touchpoint moves a user closer to value.

You9re building the 0-to-1 funnel - not inheriting a playbook. That means designing the architecture within Rippling9s stack, instrumenting the funnel for measurement, and running a continuous experimentation roadmap to compound gains over time. When it works, you9ll see it directly on the revenue line.

If you thrive in environments where you build what doesn9t exist yet and measure everything you touch, this is the role for you.

What you will do

• Build the self-serve lifecycle funnel for one of Rippling9s fastest-growing products - design the architecture, define journey stages, build and scale programs in Iterable that convert free trial users to paid, implement lifecycle hierarchy logic with MOps, and enforce entry/exit criteria
• Own and execute lifecycle campaigns end-to-end: copywriting, audience targeting, content, sales enablement, and performance tracking - from concept through analysis
• Own the upsell motion from converted customer to demo booked - the entry point to expanding users across the full Rippling platform and multi-product suite
• Analyze lifecycle performance across every touchpoint - write the Snowflake queries to prove what9s working, kill what isn9t, and double down on what is
• Be the connective tissue between Marketing, Sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly

What you will need

• 6+ years of experience in lifecycle or demand marketing at high-growth B2B SaaS companies - growth marketing experience is a plus, but lifecycle depth is the foundation
• Proven experience building lifecycle programs from 0 to 1 with a track record of driving activation, retention, and customer LTV - you9ve designed the architecture, not just optimized what someone else built
• Proven success driving lifecycle campaigns across both PLG and SLG motions - you9ve moved self-serve users through product-led conversion funnels and accelerated sales-led pipeline, with results to show for both; you know where the two motions hand off and have designed programs that make that handoff clean, not chaotic
• Fluency in the Salesforce data model: campaign members, lead/contact records, MQL routing logic - you can self-serve on SFDC reports and catch data problems before they become seller complaints.
• Hands-on experience with marketing automation and email marketing software, specifically Hubspot and Iterable - building and managing multi-step nurture campaigns, not just sending blasts.
• Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact
• Demonstrated ability to work across Sales and Marketing: you understand both motions and design programs that bridge them
• Structured experimenter with a rigorous approach to A/B testing - hypothesis, design, significance, and iteration - with a track record of turning results into measurable impact
• Experience with Outreach or similar sales sequencing tools is a plus

Additional Information

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone9s compensation-including a candidate9s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:

117,000 - 195,000 USD per year (US Tier 1)

105,300 - 175,500 USD per year (US Tier 2)

99,450 - 165,750 USD per year (US Tier 3)