What you'll do

We are looking for an experienced Senior Lifecycle Marketing Manager to develop and execute demand generating programs across our global prospect and web audience. As a Senior Lifecycle Marketing Manager, you will build and optimize end-to-end omnichannel marketing experiences for prospects across email, website, and emerging channels to drive engagement, conversion, trial signups, and bottom-line revenue. In this role, you will also be the driving force behind transforming how our Lifecycle Marketing team works; introducing AI-led processes, tools, and ways of working that unlock efficiencies at scale and fundamentally elevate our marketing capabilities.

This role is ideal for a data-driven marketer with a passion for optimizing the customer journey, embracing experimentation, and leveraging AI to work smarter and faster. The ideal candidate has experience building scalable global demand strategies and a curiosity for how AI can transform Growth Marketing. You will support critical Product-Led Growth initiatives and partner closely with cross-functional teams including Regional Marketing, Marketing & Campaign Operations, Martech, Product Marketing, Content, Analytics, and Creative.

This position is an individual contributor role reporting to the Director, Lifecycle Marketing.

Responsibility

• Own and drive the vision, strategy, and execution of Lifecycle Marketing programs to meet business objectives and aggressive growth targets
• Build the framework to integrate AI workflows that improve efficiency, reduce manual effort, and enable hyper-personalization at scale
• Partner closely with the Product-Led Growth team to drive significant growth in web traffic, engagement, and moving users down the funnel from leads to paid customers
• Influence product roadmaps and initiatives to meet business outcomes, by owning quarterly and annual KPIs
• Work with regional marketing teams to identify and prioritize local market needs, and build near and long-term programs to increase engagement and conversion
• Leverage AI tools to develop creative experiments (subject lines, CTAs, short copy blocks) at scale and a continuous optimization loop
• Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional stakeholders aligned and supportive of programs

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years experience in lifecycle marketing or a similar role at a fast-growth company, ideally from a product-led SaaS business
• Experience leveraging AI tools and technologies (e.g., generative AI, predictive analytics, marketing automation with AI capabilities) to improve marketing outcomes
• Experience with strategizing and executing multi-channel marketing campaigns, using best practices, and building scalable campaigns that deliver results
• Experience designing, prioritizing, and executing A/B testing programs at scale
• Bachelor's degree in marketing, business, or related field

Preferred

• Strong experimentation mindset
• Strong project management skills and attention to detail
• Dynamic, highly motivated, organized, self-starter
• Excellent written and verbal communication
• Highly analytical and metrics-driven and ability to drive insights and trends from data
• Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
• Experience working in a Product-Led Growth model and an understanding of B2B SaaS
• Ability to think strategically about how AI can transform marketing processes-driving programs from inception to execution to analysis with an AI-first mindset
• Passion for staying ahead of AI trends and a track record of piloting new technologies to drive competitive advantage
• Comfort working with data using SQL to pull, analyze, and interpret marketing and product performance insights

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $132,700.00 - $206,800.00 base salary

Illinois, Colorado, Massachusetts and Minnesota: $126,500.00 - $173,900.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $126,500.00 - $182,500.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

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