What you'll doWe are looking for an experienced Senior Lifecycle Marketing Manager to develop and execute demand generating programs across our global prospect and web audience. As a Senior Lifecycle Marketing Manager, you will build and optimize end-to-end omnichannel marketing experiences for prospects across email, website, and emerging channels to drive engagement, conversion, trial signups, and bottom-line revenue. In this role, you will also be the driving force behind transforming how our Lifecycle Marketing team works; introducing AI-led processes, tools, and ways of working that unlock efficiencies at scale and fundamentally elevate our marketing capabilities.
This role is ideal for a data-driven marketer with a passion for optimizing the customer journey, embracing experimentation, and leveraging AI to work smarter and faster. The ideal candidate has experience building scalable global demand strategies and a curiosity for how AI can transform Growth Marketing. You will support critical Product-Led Growth initiatives and partner closely with cross-functional teams including Regional Marketing, Marketing & Campaign Operations, Martech, Product Marketing, Content, Analytics, and Creative.
This position is an individual contributor role reporting to the Director, Lifecycle Marketing.
Responsibility- Own and drive the vision, strategy, and execution of Lifecycle Marketing programs to meet business objectives and aggressive growth targets
- Build the framework to integrate AI workflows that improve efficiency, reduce manual effort, and enable hyper-personalization at scale
- Partner closely with the Product-Led Growth team to drive significant growth in web traffic, engagement, and moving users down the funnel from leads to paid customers
- Influence product roadmaps and initiatives to meet business outcomes, by owning quarterly and annual KPIs
- Work with regional marketing teams to identify and prioritize local market needs, and build near and long-term programs to increase engagement and conversion
- Leverage AI tools to develop creative experiments (subject lines, CTAs, short copy blocks) at scale and a continuous optimization loop
- Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional stakeholders aligned and supportive of programs
Job DesignationHybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bringBasic- 8+ years experience in lifecycle marketing or a similar role at a fast-growth company, ideally from a product-led SaaS business
- Experience leveraging AI tools and technologies (e.g., generative AI, predictive analytics, marketing automation with AI capabilities) to improve marketing outcomes
- Experience with strategizing and executing multi-channel marketing campaigns, using best practices, and building scalable campaigns that deliver results
- Experience designing, prioritizing, and executing A/B testing programs at scale
- Bachelor's degree in marketing, business, or related field
Preferred- Strong experimentation mindset
- Strong project management skills and attention to detail
- Dynamic, highly motivated, organized, self-starter
- Excellent written and verbal communication
- Highly analytical and metrics-driven and ability to drive insights and trends from data
- Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
- Experience working in a Product-Led Growth model and an understanding of B2B SaaS
- Ability to think strategically about how AI can transform marketing processes-driving programs from inception to execution to analysis with an AI-first mindset
- Passion for staying ahead of AI trends and a track record of piloting new technologies to drive competitive advantage
- Comfort working with data using SQL to pull, analyze, and interpret marketing and product performance insights
Wage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $132,700.00 - $206,800.00 base salary
Illinois, Colorado, Massachusetts and Minnesota: $126,500.00 - $173,900.00 base salary
Washington, Maryland, New Jersey and New York (including NYC metro area): $126,500.00 - $182,500.00 base salary
This role is also eligible for the following:
- Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
- Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Global benefits provide options for the following:
- Paid Time Off: earned time off, as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching, online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.
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