Senior, IoT Solution Product Marketing Manager - Hybrid, Cary, North Carolina

About the job 

We are seeking a strategic, execution-focused Senior, IoT Solution Product Marketing Manager to drive measurable go-to-market impact across SAS’s Internet of Things (IoT) portfolio. This role serves as the critical bridge between industry strategy, product management, and sales—ensuring IoT solutions are well-positioned to drive pipeline outcomes.  

This is a hands-on role with direct ownership of priority IoT solutions.  You will be accountable to create repeatable winning strategies, including differentiated positioning, value-based messaging, product requirements, customer evidence, content, demo readiness, sales enablement, and activation—ensuring solutions are consistently activated across content connected to campaigns, prioritized regions, and sales motions. 

Success in this role is measured by portfolio revenue and pipeline contribution and speed of go-to-market execution. You will also shape portfolio priorities, identify gaps across messaging and assets, and establish repeatable operating models that improve clarity, accountability, and business impact.  

As a Senior, IoT Solution Product Marketing Manager, your responsibilities will include: 

Solution Product Marketing Strategy & GTM Prioritization 

• Own the development and annual delivery of IoT solution product marketing plans aligned to industry business plans, IoT portfolio priorities, and go-to-market objectives. 

• Evaluate solution-level dashboards (e.g., product health, adoption, pipeline, and campaign performance) to inform GTM prioritization, messaging adjustments, and solution activation decisions. 

• Market Research: Conduct and synthesize research across the rapidly evolving agentic software market, collecting insight from competitors, customers, sellers, customer success, analysts and industry experts to shape product roadmap and drive go-to-market execution. 

• Advise Industry & Vertical Solutions and GTM Interlock leadership on IoT portfolio alignment, solution focus areas, and emerging opportunities.  

• Product Evangelism: Serve as the subject matter expert representing IoT with analysts, partners, customers, and industry events.  Work with analyst relations and external communications team to develop an analyst and media engagement plan showcasing SAS thought leadership and competitive differentiation 

Solution Readiness, Positioning & Go-to-Market Execution  

• Positioning & Messaging: Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with prospects and customers. Translate product functionality and technical details into user benefits and value  

• Cross-Functional Collaboration: Build partner ecosystem strategies and lead product launches for SAS IoT’s holistic portfolio by coordinating efforts across GTM and R&D teams. 

• Establish clear expectations, decision criteria, and readiness standards to ensure consistent, high-quality launches.  

• Market Activation: Lead strategic solution activation through integrated go-to-market programs to drive awareness, credibility, and pipeline in support of portfolio growth. 

Sales & Partner Enablement  

• Lead the creation of solution sales enablement materials, and customer‑journey assets that support demos, buyer education, and consideration‑stage sales conversations. 
• Ensure enablement assets are aligned to sales plays, campaigns, and regional execution needs. 
• Partner with Sales Enablement and field leadership to continuously improve solution adoption and effectiveness. 
• Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.
• Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Required qualifications

• Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or related discipline.  
• Typically requires eight years of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing
• Proven experience driving pipeline impact, sales enablement, and GTM execution in a matrixed organization.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.   

Additional competencies, knowledge and skills

• Technical/Professional Knowledge & Skills:   Strong understanding of IoT and analytics-driven solutions across industries. Communication:   Executive communication skills with the ability to translate complexity into clarity. 
• Building Partnerships:   Drives alignment across Product, Sales, Campaigns, and Regions. 
• Execution-Driven: Focused on delivering measurable outcomes, not just strategy.
• Pipeline-Oriented: Aligns all marketing activities to pipeline growth and sales success.
• Continuous Optimizer: Uses data and feedback loops to improve performance and execution.
• Global Perspective: Operates effectively across regions and market contexts.
• Deep expertise in solution product marketing, including messaging, launch readiness, and sales enablement,
• Experience building demo narratives, use cases, and sales-stage content.
• Ability to connect marketing activities to pipeline, revenue, and business outcomes.
• Strong cross-functional leadership and influencing skills.  
• Analytical mindset with a focus on measurable impact and continuous improvement.  

World-class benefits  

Highlights include...

• Comprehensive medical, prescription, dental and vision plans.
• Medical plan options include:
  • PPO with low annual deductible and copays.
  • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
• Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
• An industry-leading 401k plan.
• Tuition Assistance Program and programs and resources to support your development
• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
• Volunteer Time Off, parental leave and unlimited paid sick days.
• Generous childcare benefits for all full-time employees.

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