Senior Influencer Marketing ManagerAbout the Role:
We're looking for a Senior Influencer Marketing Manager to own and scale our creator ecosystem end-to-end-from sourcing new talent to executing high-impact campaigns. You'll build and manage a strong pipeline of creators, nurture top-performing partnerships, and drive repeatable growth through smart renegotiation and rebooking strategies.This role is both strategic and hands-on: you'll identify new platforms and verticals to expand our reach, while supporting outreach, deal negotiation, and campaign execution. Working cross-functionally with marketing, operations and creative teams, you'll ensure partnerships are structured to hit performance goals and run seamlessly.The ideal candidate is highly organized, data-driven, and independently reliable-someone who can manage multiple workstreams while consistently driving results against key metrics like CAC and ROAS.What You'll Do:Pipeline management:
- Build, maintain, and continuously optimize a robust pipeline of creator and partner talent across key platforms.
- Proactively source new influencers aligned with brand goals, manage outreach and relationship development, and ensure consistent top-of-funnel growth to support campaign needs.
Partner growth & retention:
- Own the lifecycle of high-performing creator partnerships, with a focus on retention, renegotiation, and long-term value creation. Analyze performance data to identify top partners, structure rebooking strategies, and deepen relationships to drive ongoing engagement and efficiency.
Expansion & strategy:
- Identify and unlock new growth opportunities by researching emerging platforms, creator segments, and content verticals.
- Develop strategic recommendations on where and how the brand should show up, and pilot new initiatives to diversify and scale the influencer program.
Deal execution:
- Lead end-to-end execution of influencer partnerships, including outreach, negotiation, contracting, and campaign kickoff.
- Ensure deals are structured to meet performance goals while aligning with brand guidelines, timelines, and budget constraints.
Who You Are:- 3-5 years of influencer and creator partnership experience, ideally within a DTC brand
- Strong understanding of key performance metrics such as CAC and ROAS
- Proven experience negotiating partnerships across YouTube and Instagram (TikTok a plus)
- Strong organizational skills with the ability to manage multiple moving parts
- Proactive communicator who can keep campaigns on track with minimal oversight
- Familiarity with creator marketing tools and trackers (e.g., Airtable, Google Sheets, etc.) is a plus
Location & Benefits: Boston, MA or NYC, NY (Hybrid: 3 days/week in office)We offer:
• Fully covered medical benefits
• Unlimited PTO
• 401k with up to 4% match
• Wellness stipend for health & fitness
• Commuter benefits
