Are you an AI-first marketer who is both a strategic thinker and a hands-on builder? We are looking for a Senior Growth Marketing Manager to serve as a "player-coach", someone who can architect our full-funnel demand engine and roll up their sleeves to bring it to life.
At Authentic8, you'll have the autonomy to design and execute a growth strategy for a leading B2B cybersecurity SaaS company. You will market to a highly technical and discerning audience of security professionals, using data and experimentation to drive everything from top-of-funnel acquisition to customer upsell and advocacy. If you are a performance-driven marketer who wants to make a definitive impact, this role is for you.
What You'll Do:- Build a smarter, faster demand engine, architecting and executing a full-funnel strategy to drive sustainable growth.
- Own and optimize the entire customer lifecycle, from initial awareness and acquisition to customer activation, retention, and expansion.
- Design and execute persona-based and use-case-based campaigns that speak directly to the unique needs of prospective customers.
- Develop and manage targeted marketing campaigns for our existing customer base to increase product adoption, drive upsell/cross-sell opportunities, and cultivate brand advocates.
- Leverage AI to enhance every stage of the funnel, from improving segmentation and targeting, to accelerating campaign production and testing, to optimizing lead nurture and reporting.
- Build and manage a sophisticated email marketing engine for both prospects and customers, including AI-powered nurture programs and campaigns that drive revenue.
- Champion a culture of continuous, data-driven improvement by constantly analyzing campaign performance, user behavior, and cohort data to identify optimization opportunities across the entire lifecycle.
- Collaborate closely with Product Marketing, Content Marketing, Product Management, Sales, and Customer Success teams to ensure a cohesive customer experience and tight alignment on growth initiatives.
What We're Looking For:- A "player-coach" mindset. You are equally comfortable setting the high-level growth strategy and rolling up your sleeves to execute campaigns, analyze data in GA4, and build reports in Salesforce.
- 5+ years of experience in demand generation, growth marketing, or performance marketing, preferably within the cybersecurity or enterprise SaaS industry.
- Bachelor's degree in Marketing, Business, Communications, or related field
- A genuinely AI-first marketer. You are deeply performance-oriented and have hands-on experience using AI tools to fundamentally improve segmentation, targeting, campaign production (copy, graphics, etc.), testing, lead nurture, reporting, and funnel optimization.
- Experience marketing to technical audiences like CTI, SOC, and OSINT professionals. You understand how to craft compelling messages that resonate with their specific needs and pain points.
- A proven track record of building and scaling successful full-funnel marketing programs that have demonstrably impacted not only lead generation but also customer retention and expansion (LTV).
- Deep, hands-on expertise with the modern B2B marketing tech stack, including LinkedIn Campaign Manager, Google Ads, Reddit Ads Manager, GA4, Salesforce, Semrush, and Marketo (or a similar marketing automation platform).
- A relentless "test-and-learn" mindset and a high degree of comfort operating in a fast-moving, dynamic environment.
- A highly analytical and data-driven approach. You have a passion for marketing attribution and cohort analysis, and you use data to make and justify decisions.
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Salary Range$155,000 - $165,000 (CAD) Plus Bonus & Equity
Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training.
Authentic8 offers flexible time off, competitive benefits, a discretionary bonus and stock options.
