Senior Group Sales Manager

Arlo Williamsburg

$75K — $95K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Marketing, Hotel & Restaurant Management, or related field
  • Minimum of 5 years experience as a Sales Manager
  • Proficient in Microsoft Office, Google Apps, Opera, Delphi, and CVENT
  • Positive and enthusiastic demeanor
  • Ability to thrive in a fast-paced environment
  • Strong intellectual and analytical curiosity
  • Experience in marketing luxury and innovative brands is a plus

Responsibilities

  • Proactively lead and generate new business opportunities for designated accounts and market segments
  • Manage account performance, budget, and team target goals, while preparing strategic sales plans
  • Identify and pursue prospective group and meeting business using market data and statistical analysis
  • Plan and execute sales missions aligned with overall sales and marketing plans
  • Monitor monthly account performance to ensure targets are met
  • Plan and participate in industry trade shows, conventions, and sales trips
  • Conduct presentations and events to build product knowledge and client relationships
  • Ensure accurate completion of group resumes and smooth operation of all group bookings
  • Contribute to the sales team's development and strategy guidance
  • Review and ensure timely submission of RFPs with rate approvals from the Director of Group Sales
  • Maintain and enhance relationships with hotel clients

Benefits

  • Collaborative team environment
  • Opportunities for professional development
  • Involvement in important sales missions and trade shows
  • Access to industry insights and data
  • Supportive work culture aligned with Arlo Brand values
Full Job Description
This position is responsible for assisting and supporting the Director of Group Sales in all aspects of sales activities to achieve overall hotel goals. The Senior Sales Manager will be responsible for representing the Arlo Brand and embrace its values and culture within each interaction.

RESPONSIBILITIES AND AUTHORITIES:

  • Proactively lead and generate new business opportunities, drive pricing, direct sales, and results for the designated accounts and market segment.


  • Accountable to accounts' potential performance as well as budget, forecast, and individual and team's target goals; prepare, implement and compile data for strategic sales plan as needed.
  • Identify, qualify, solicit, and pursue prospective group & meeting business from free market information, as well as information from purchased lead sources, analyzing historical and other statistical information (market segment, account mix goals), participate in conducting customer interviews and preparing customer call analysis report.


  • As directed, plan and execute sales missions aligned with the sales & marketing plan as well as key partners on co-op initiatives and strategies.


  • Monitor (monthly) the performance of each accepted account to ensure that the estimated production is being achieved.


  • Plan, execute, and attend industry trade shows and event, conventions, and sales trips to meet with key decision makers of each target and key accounts on a monthly basis.


  • Conduct agency and corporate presentations, meetings, site inspections, and client events in order to develop the best product knowledge and improve & maintain a strong relationship.


  • Ensuring that the group resumes are being filled out correctly and to ensure a smooth operation of all group bookings.


  • Contribute towards the development and general guidance of the sales team and strategies where applicable.


  • Ensure reviews of STR, Demand Report, Rate360, and Agency360 reports


  • Ensure RFPs are submitted on time and correctly. Rates to be approved by Director of Group Sales.


  • Maintain and grow relationships with hotel clients.


  • Perform other tasks or projects as assigned by the Director of Group Sales


REQUIREMENTS:

  • University or college degree from an accredited institution; Bachelor's degree in in Business Administration, Marketing, Hotel + Restaurant Management, or related major or professional area


  • At least 5 years or more of experience as a Sales Manager is an asset


  • Basic computer skills and knowledge of various discipline focused computer programs, including a strong proficiency in Microsoft Office, Google Apps, Opera, Delphi, CVENT


  • Positive, enthusiastic approach


  • Ability to multi-task and work in a fast-paced environment


  • Intellectual and analytical curiosity


  • Experience marketing luxury and innovative brands a plus

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