EBSCO Industries

Senior Go-to-Market Manager, Channel Marketing

EBSCO Industries • $80K — $110K *
Birmingham, AL 35242In-Person
Retail & Consumer Goods
5 - 7 years of experience
1 month ago
Job Overview by Ladders

Qualifications

  • Proficient in AI tools (Claude, ChatGPT, Copilot) for project management tasks
  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 5-8 years of experience in marketing or channel management, ideally in retail or outdoor industries
  • Proven track record in managing complex programs with minimal oversight
  • Effective in creating detailed project timelines and hitting deadlines
  • Experience in vendor management and handling marketing budgets
  • Strong written communication for producing clear creative briefs

Responsibilities

  • Drive the annual channel marketing calendar with clear deadlines for creative and production
  • Write account-specific creative briefs to guide the creative team
  • Manage the fixture and display program from vendor quoting to compliance verification
  • Collaborate with the GTM Manager to define and execute launch support programs
  • Oversee the channel marketing budget, track spend, and build partnership cases
  • Facilitate approval processes across various stakeholders to maintain timelines
  • Execute digital shelf strategies including content delivery and compliance audits
  • Analyze sell-through data for retailer-specific products and advise on program adjustments
  • Proactively manage the promotional event calendar and marketing support
  • Build reports connecting fixture investments to sell-through results
  • Maintain a library of playbooks and documentation for consistent execution
  • Act as a cross-functional hub to align the efforts of various teams

Benefits

  • Access to a collaborative work environment
  • Opportunities for professional growth within the company
  • Ability to work on high-impact projects with national brands
  • Flexible working arrangements
  • Engagement with various industry stakeholders and experts
Full Job Description
Job Summary

We are looking for an exceptionally organized, execution-obsessed project manager to own our channel marketing programs end to end. This role is the connective tissue between creative, Sales, retail partners, and vendors. This person owns fixture launches, digital shelf execution, and retail promotions - on time, on budget, with measurable results. Strong candidates will have owned complex marketing programs end to end, managed multiple stakeholders without direct authority, and built a reputation for never letting things slip.

Job Responsibilities

  • Own and drive the annual channel marketing calendar, including in-store displays and product launches, with clear deadlines for creative, approvals, production, and shipping.
  • Write account-specific creative briefs for fixtures, displays, and digital materials that give the creative team strong + clear direction on what sells and how at each account.
  • Manage the full fixture and display program from vendor quoting through production, shipping, installation, and compliance verification.
  • Partner with the GTM Manager to define launch support opportunities for national retailers, such as: social collaborations, dedicated emails, paid media placements, and co-marketing programs. Own the marketing conversation with retail buyers and marketing teams to lock in commitments and deliver on time.
  • Own the channel marketing budget. Manage vendor relationships, get competitive quotes, and track spend against plan. Identify new opportunities and build business cases in partnership with Sales.
  • Manage approval processes across Sales, Marketing, and retail buyers on fixture and display programs. Keep timelines moving and build alignment across stakeholders.
  • Own digital shelf execution at national accounts. Maintain a PDP delivery timeline and checklist by account, deliver compliant content on time, audit published listings, and flag opportunities to merchandise better online.
  • Own sell-through marketing and performance reporting for retailer-specific products (SMUs) across national and regional accounts. Track how they perform and have a clear recommendation on whether to continue or change the program.
  • Know the major promotional event calendar by account. Bring Marketing support opportunities to the table proactively and own execution for catalog placements, and opportunities for promotional offers.
  • Build reporting that ties our fixture and display investments to actual sell-through results, partnering with Finance.
  • Keep a running library of playbooks, process docs, and retailer requirements so the team can execute with excellence, quickly and consistently.
  • Serve as the cross-functional project management hub for channel marketing. Connect dots across Creative, GTM, Sales, Community Marketing, Finance, and external vendors.


Job Requirements

  • Proficient in AI tools such as Claude, ChatGPT, or Copilot, with demonstrated use in project management tasks. (Writing briefs, managing timelines, building workflows, or automating repetitive work)
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5-8 years of experience in marketing, program management, or channel marketing, preferably in consumer products, retail, or the outdoor/sporting goods industry.
  • Track record of owning complex programs from planning through execution - budget, stakeholders, timeline, and measurement - with little hand-holding.
  • Known for building detailed project calendars, hitting deadlines, and moving work through organizations where you don't have direct authority.
  • Experience managing vendors, getting competitive quotes, and owning a marketing budget.
  • Strong written communication skills, including the ability to write clear, detailed creative briefs.
  • Proficiency with Microsoft Office Suite and project management tools such as Asana.


Preferred Qualifications

  • Has worked with national retail accounts like Walmart, Bass Pro/Cabela's, Academy, or Tractor Supply and understands how fixture programs and retailer-specific products work from the brand side.
  • Has worked with POS data and knows how to use sell-through numbers to make decisions.
  • Background in hunting, outdoor products, or consumer hardware is a plus.

About EBSCO Industries

EBSCO Industries, Inc. is a diversified conglomerate with businesses in information services, publishing, manufacturing, and distribution. The company was founded in 1944 by Elton B. Stephens and is still privately held by the Stephens family. EBSCO Information Services is the largest division of the company and provides online research databases, e-books, and other information services to libraries and other institutions. EBSCO Publishing produces databases, e-books, and print journals for academic, medical, and other markets. Other divisions of the company include EBSCO Manufacturing, which produces steel products, and EBSCO Sign Group, which produces signage and displays.
Learn more about EBSCO Industries
Size
6,000 employees
Industry
Business Services
Founded
1944
* Ladders Estimates

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