BrownForman Corp

Senior General Manager - California/Hawaii

BrownForman Corp • $201K — $230K *
Irvine, CA 92620In-Person
Food & Beverages
8 - 10 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Minimum 10 years of experience in the beverage alcohol industry.
  • Proven track record of commercial leadership.
  • Strong inclusive leadership capabilities to inspire teams.
  • Ability to thrive in a VUCA environment.
  • Exceptional communication skills to articulate vision and direction.
  • Excellent partnership and relationship management skills.
  • Valid driver's license and willingness to travel over 50% of the time.

Responsibilities

  • Take full P&L accountability for a geographic cluster.
  • Set strategic direction for portfolio and cross-functional teams.
  • Develop annual and long-term business plans for all markets.
  • Identify risks and opportunities, creating actionable plans.
  • Manage resource allocation and oversee budget processes.
  • Monitor and evaluate distributor performance for accountability.
  • Collaborate with teams on strategic programs and negotiate investments.

Benefits

  • Opportunity for significant travel across various markets.
  • Working in a dynamic and leadership-focused environment.
  • Engagement with a global portfolio of well-known brands.
  • A chance to influence and shape strategic direction in the industry.
Full Job Description
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

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What You Can Expect
  • P&L Accountability: Fully accountable for the P&L across the geographic cluster, encompassing Brown-Forman employees, distributor, and Agency Partners.
  • Strategic Direction: Set strategic direction for the geography, portfolio, and cross-functional team of Brown-Forman employees, distributor partners, and agency partners to align resources and deliver Stripped Net Sales (SNS) and operating income performance for the cluster of markets.
  • Planning: Create annual and long-term plans that build our future business, holding full accountability for the P&L across all markets, channels, and accounts within the cluster.
  • Risk and Opportunity Management: Identify areas of risk and opportunity, developing and communicating plans to address each.
  • Resource Allocation: Manage resource allocation and budget processes, collaborating with the region team and marketing groups on the best use of Territory Marketing Funds (TMF).
  • Distributor Management: Monitor and measure distributor performance within the cluster; create organizational focus on the Brown-Forman portfolio and support the Brown-Forman Sales Execution planning and accountability process; collaborate with the Brown-Forman team on the strategic direction of all programs delivered to the distributor and hold both the distributor and team accountable for results; negotiate and manage distributor investment and support.


What You Bring to the Table
  • Experience: Seasoned sales professional with a minimum of 10 years of experience in the beverage alcohol industry and demonstrated commercial leadership experience.
  • Leadership: Inclusive leadership capability, able to inspire, motivate, and challenge to deliver results through a team.
  • Agility: Agile learner and leader, capable of leading in a VUCA (volatility, uncertainty, complexity, and ambiguity) environment.
  • Values: Champion of people and partnerships, leading with a strong example of our values and behaviors.
  • Communication: Excellent communicator, able to inspire others and articulate a strong vision and direction.
  • Partnership Skills: Excellent partnership and relationship skills both internally and externally.
  • Travel: Ability and willingness to travel over 50% of the time, including some weekends.
  • License: Must have a valid driver's license.


Pay

The pay range for this role is $175,000-200,000 plus a 15% Cost of Labor Allowance bringing the range of pay to $201,250 - $230,000 paid semi-monthly and is bonus eligible. NOTE: Base salary range depends on a combination of job-related factors to include candidate skills, experience and internal equity.

Requisition Type:
Employee
Management Level:
Business Leader
Global Job Level:
B3
Number of Openings Available:
1

About BrownForman Corp

Brown-Forman Corporation is a diversified producer of fine quality consumer products. It was founded in 1870 by George Garvin Brown in Louisville, Kentucky. Brown-Forman is one of the largest American-owned spirits and wine companies and sells its brands in more than 170 countries. Some of its most popular brands include Jack Daniel's, Woodford Reserve, Old Forester, and Finlandia. The company has a strong commitment to social responsibility and sustainability, and has been recognized for its efforts in these areas. Brown-Forman is headquartered in Louisville, Kentucky.
Learn more about BrownForman Corp
Size
4,800 employees
Industry
Food & Beverages
Founded
1870
NASDAQ
BF.B
* Ladders Estimates

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