HubSpot

Senior Financial Analyst, Marketing

HubSpot$110K — $166K *
US-AnywhereRemote in United States
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in FP&A, strategic finance, or consulting, preferably with marketing experience.
  • Advanced skills in financial modeling and analytics, with a curiosity for AI integration.
  • Strong communication skills to convey complex data clearly to stakeholders.
  • Proactive ownership mindset, driving decisions beyond just data presentation.
  • Collaborative with marketing and commercial teams, driving alignment across functions.
  • Bachelor's degree in Finance, Economics, Accounting, or related field; MBA or CPA preferred.

Responsibilities

  • Drive strategic analysis linking marketing investments to key financial outcomes.
  • Build financial models to forecast and simulate marketing performance.
  • Own financial processes including month-end close and variance analysis for marketing.
  • Present complex data narratives in a clear and engaging manner to senior leaders.
  • Identify opportunities for strategic finance growth and foster cross-functional collaboration.
  • Stay informed about AI tools and market dynamics influencing marketing investments.

Benefits

  • Flexible work options including remote and in-office opportunities.
  • Access to an equity plan with potential RSU participation.
  • Support for continuous learning and development opportunities.
  • Commitment to employee wellness and work-life balance.
  • Transparent compensation practices that emphasize fairness and equity.
Full Job Description
POS-19363

Senior Financial Analyst - Marketing

This Senior Financial Analyst role sits at the center of that transformation. You'll be a true finance partner to Marketing, connecting their investment envelope to the outcomes that matter (pipeline, trust, activation, new customer growth, expansion, efficiency et al.), translating data into strategy, and owning the full picture from budget accuracy to business insight. Strategic finance support for Marketing is still being built at HubSpot, which means this is a greenfield opportunity with real visibility and room to define what great looks like.

What You'll Do
  • Drive strategic analysis connecting Marketing's investment envelope to outcomes tied to HubSpot's financial goals - pipeline, customer growth and expansion, product adoption, operating leverage and beyond.
  • Build financial models that forecast outcomes, simulate scenarios, and support decisions across diverse Marketing sub-teams.
  • Own the numbers end-to-end: month-end close, accruals, headcount reporting, variance analysis, and real-time budget visibility for Marketing leaders.
  • Synthesize and present complex data as clear, compelling narratives for senior stakeholders. You explain what the numbers mean, not just what they are.
  • Shape new ground: identify white-space opportunities, propose frameworks, and drive cross-functional alignment in a function where strategic finance support is still being built.
  • Stay ahead of the curve on how AI tools and evolving go-to-market dynamics should inform how Marketing invests.

What We're Looking For
  • 3+ years of high-performance FP&A, strategic finance, or consulting experience. GTM or marketing exposure is a plus.
  • Advanced modeling and analytical skills, with genuine comfort/curiosity using AI tools as part of your workflow.
  • Strong communication: you can turn ambiguity into a decision and a spreadsheet into a story.
  • An ownership mindset: you form a view, socialize it, and help make things happen, not just organize and present the numbers.
  • Collaborative instincts, especially with business partners across commercial and GTM functions.
  • Bachelor's in Finance, Economics, Accounting, or equivalent. MBA/CPA a plus.

Tools & Systems

Anaplan • Allocadia • Hex • Looker • NetSuite • Excel / Google Sheets • AI tools

How We Work

HubSpot's culture commitments shape how we show up every day - and we're looking for someone who embodies them:
  • Solve for the Customer: put customer success at the heart of every decision, even internal ones.
  • Be Bold. Learn Fast: take calculated risks, try new approaches, and reflect openly on what works.
  • Align, Adapt & Go: prioritize what matters, move with urgency, and adjust quickly when things change.
  • Deliver with HEART: treat teammates and partners with empathy, integrity, and transparency.


Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot's compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren't just about checking off the box for legal compliance. It's about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$110,900-$166,400 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you're a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

About HubSpot

HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 100,000 customers in more than 120 countries use HubSpot's award-winning software, services, and support to transform the way they attract, engage, and delight customers. The company is headquartered in Cambridge, MA with offices in Dublin, Ireland; Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; Bogotá, Colombia; and Portsmouth, NH.
Learn more about HubSpot
Size
6,404 employees
Market Cap
$13.4 billion
Industry
Net Income
-$85 million
Founded
2006
5 Year Trend
+36.9%
Revenue
$883 million
NASDAQ

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