Vanguard is seeking a Senior Marketing Engagement Strategist to lead integrated, data-driven marketing campaigns that deepen audience engagement and drive business results. This role partners with cross-functional teams to develop and optimize omni-channel strategies, leveraging analytics and best practices. Ideal candidates bring 7+ years of experience, strong analytical and communication skills, and expertise in customer journeys and marketing technology platforms.
What you'll do- Develop and execute complex, data-driven marketing strategies that align with business objectives and audience needs.
- Lead omni-channel marketing campaigns, ensuring consistent messaging and seamless experiences across all touchpoints.
- Oversee campaign activations for multiple offers or objectives, ensuring alignment with macro strategy and organizational goals.
- Collaborate with cross-functional teams, including Product Marketing, Public Site, Channel Strategy, Creative Strategy, and Analytics.
- Use data and analytics to inform strategy, optimize campaigns, and measure performance.
- Communicate proactively with stakeholders, providing updates on campaign status, risks, and solutions.
- Build and maintain strong relationships with internal and external partners to drive cross-functional alignment.
- Champion best practices and support the advancement of the Engagement Strategy discipline within Personal Investor Marketing.
What Success Looks Like- Creation of actionable, personalized, and scalable engagement strategies.
- Effective integration of marketing activities across teams and channels.
- Measurable impact on marketing objectives and business outcomes.
- Leadership in advancing marketing strategy and innovation.
Who we're looking for- 5+ years of experience in marketing strategy, campaign planning, or audience engagement, preferably in a large or matrixed organization.
- Strong analytical skills with proven experience using data to drive marketing strategy.
- Deep understanding of customer journeys and personalization techniques.
- Excellent communication, presentation, and stakeholder management skills.
- Demonstrated ability to manage multiple priorities and deliver results in a fast-paced, dynamic environment.
- Familiarity with marketing technology platforms (e.g., Adobe, Salesforce Marketing Cloud, Google Analytics) is a plus.
- Bachelor's degree in Marketing, Business, Communications, or related field preferred.
Additional information:This is a hybrid position based in Malvern, PA, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.
Special FactorsSponsorshipVanguard is not offering visa sponsorship for this position.
