The Senior Engagement Strategist, Insights & Analytics turns data into actionable insights that drive smarter marketing decisions. This role leverages analytics, AI-enabled research, and audience intelligence to uncover opportunities, optimize engagement, and guide strategic recommendations across integrated campaigns.
Responsibilities- Translate complex marketing data into clear, actionable insights and strategic recommendations.
- Leverage AI-enabled research and analytics tools to accelerate insight generation and support strategic decision-making.
- Analyze qualitative and quantitative data-including social listening, search behavior, CRM, media performance, and audience research-to identify trends and opportunities.
- Develop measurement frameworks, dashboards, KPIs, and reporting that evaluate campaign performance and business impact.
- Partner with cross-functional teams to deliver data-driven strategies and present findings to clients and internal stakeholders.
Requirements- 5+ years of experience in marketing analytics, insights, or engagement strategy.
- Strong ability to transform data into strategic recommendations.
- Experience with AI-powered research and analytics tools.
- Knowledge of CRM, social, web, search, media, and audience analytics.
- Experience creating dashboards, measurement frameworks, and performance reporting.
- Excellent communication and presentation skills.
- Healthcare or pharmaceutical agency experience preferred.
Pay Range- $95,000- $120,000
