Aramark

Senior Director Strategic Marketing & Program Management

Aramark$130K — $180K *
Hospitality & Recreation
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent required.
  • 10+ years in marketing, brand management, or program development with proven success.
  • Prior experience in hospitality, culinary, or restaurant sectors.
  • Proficient in creating training materials for adult education.
  • Proven ability to complete projects on time and within budget.
  • Demonstrates strong integrity and work ethic.

Responsibilities

  • Develop and demonstrate compelling business cases with data-driven insights.
  • Lead the entire program development process and manage key workstreams.
  • Design and deliver impactful training for field teams to implement scalable solutions.
  • Drive collaboration across functions and manage resources effectively for project success.
  • Evaluate and optimize strategies for guest experience and profitability regularly.
  • Establish KPIs and metrics to track performance and refine strategies as needed.

Benefits

  • Opportunity to work at Aramark Headquarters in Philadelphia.
  • Collaborative environment working with cross-functional teams.
  • Involvement in innovative projects that enhance customer engagement.
  • Chance to lead program development in a fast-paced industry.
  • Professional development opportunities through training and resources.
Full Job Description
Summary

The Senior Director Strategic Marketing & Program Management leads the strategy and execution of scalable solutions that drive accelerated growth, enhance client retention and guest engagement, and boost profitability. These solutions will include, but are not limited to retail operations, custom restaurants, and customer engagement. Based in Philadelphia at Aramark Headquarters, this role leads cross-functional efforts with internal and external partners to deliver impactful innovative solutions.

Key Responsibilities

  • Strategic Leadership: Develop and present compelling business cases backed by data-driven insights and clearly defined KPIs to support high impact initiatives.
  • Program Development: Lead end-to-end program development through a systematic process, managing critical workstreams, providing relevant documentation and presenting updates to key stakeholders.
  • Field Enablement: Design and deliver training (and applicable materials) that empowers field teams to activate scalable solutions effectively.
  • Project Ownership: Drive cross-functional collaboration and manage timelines, budgets and resources for the successful launch, evaluation and continuous improvement of initiatives.
  • Innovation & Optimization: Lead the ongoing annual review of strategies and processes to enhance guest experience and profitability. This could include, but not limited to introducing new technologies, menu innovations, branding updates, equipment upgrades and operational improvements.
  • Performance Measurement: Establish KPIs and success metrics, oversee budget execution, and partner with culinary, logistics, third party partners to develop and analyze results and refine strategies based on performance outcomes.


Qualifications

  • Bachelor's degree or equivalent.
  • 10+ years of professional experience in marketing, brand management or program development with a demonstrated record of success and effective performance.
  • Experience in hospitality, culinary or restaurant industries.
  • Skilled in creating adult education and training materials
  • Successful track record of project completion on time, on budget
  • Strong value system, integrity, and respect always, and work ethic
  • Hands on team player/strong collaborator
  • Excellent verbal, written and interpersonal communication skills.
  • Ability to synthesize multiple inputs into a clear, concise, and useful recommendation.
  • Strong organizational and project management skills
  • Supervisory experience - ability to manage and develop cross functional teams as well as direct reports.
  • Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
  • Travel 25%


About Aramark

Aramark provides food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. ARAMARK’s position as a world leader in facility services stems from decades of experience and superior service in the diversified outsourcing industry. From their humble beginnings in 1936 at the helm of Davre Davidson and his peanut vending machines to our place — for the sixth time in nine years — at the top of Fortune magazine’s list of the “World’s Most Admired Companies,” ARAMARK has maintained an unwavering focus on providing world-class experiences, environments, and outcomes for their clients. At ARAMARK, they take care of buildings and infrastructure so that their customers can take care of their core business. They are proud to provide exceptional facility management services for 1,600 companies in 16,000 facilities — about 1.8 billion square feet worldwide. ARAMARK provides comprehensive facility service solutions that enable its clients to maximize safety, productivity, and reliability. Their success is the result of their steadfast commitment to service excellence. They pride themselves on delivering customizable, sustainable solutions in a wide range of facilities by working closely with their clients to achieve mutual goals. Self-performed services, ongoing client communication, performance metrics, and an environment of team learning and development enable us to perform beyond expectations in virtually every client engagement. Whatever the company’s facility needs, ARAMARK is here to consistently exceed the expectations for service excellence with the best people, the most innovative processes, and the latest technologies.

Aramark Careers

Join Aramark's vibrant team today and be part of a company that values innovation, leadership, and diversity. As a global leader in food, facilities, and uniform services, Aramark offers unparalleled job opportunities designed to enhance your professional growth and development. Work You’ll Do At Aramark, we are committed to fostering a culture of growth and innovation. Our team members are at the heart of our operations, providing essential services across various industries. By joining our team, you will collaborate with skilled professionals dedicated to making a meaningful impact every day. Aramark offers a wide range of employment opportunities, from frontline positions to executive roles, each contributing to our mission of delivering experiences that enrich and nourish lives. Whether you are looking for a full-time position or an internship, Aramark provides a path that will advance your career and expand your skills. Leadership and Development Step into a role that challenges you to be your best. Aramark’s leadership is committed to nurturing talents through robust training programs and diversity initiatives that ensure all team members are valued and have the opportunity to succeed. Our leadership training equips you with the tools necessary to lead with confidence and integrity. Innovation at Work Innovation is at the core of Aramark, where we continuously seek cutting-edge solutions to improve our services and operations. Engage in work that pushes the boundaries and leads to transformative outcomes, not just for our company but for the industries we serve. Join Our Team Explore the multitude of job opportunities at Aramark, where your career aspirations can take flight. We are actively hiring creative, curious, and motivated individuals who are ready to contribute to a team that celebrates diversity and is driven by excellence. Internship Programs Kickstart your career with an Aramark internship, where you can apply your classroom knowledge to real-world scenarios. Our internships provide a foundation for learning and development, plus the opportunity to build professional networks that can be pivotal in your career journey. Benefits and Culture Aramark is dedicated to supporting our employees with a comprehensive benefits package that promotes a healthy, fulfilling life both inside and outside of work. Our culture thrives on teamwork, respect, and inclusivity, creating an environment where every employee can thrive. Stay Connected Search open positions that match your skills and interests on the Aramark Jobs portal. We look for passionate, solution-driven team players who are eager to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Aramark. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Aramark. Join Aramark today and be part of a team that is dedicated to excellence and innovation in everything we do. Your future starts here!
Learn more about Aramark
Size
248,300 employees
Market Cap
$10.6 billion
Industry
Net Income
-$688.5 million
Founded
1936
5 Year Trend
+2.3%
Revenue
$11.3 billion
NASDAQ

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