Senior Director, Revenue Enablement

SmartBear

$156K — $170K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in enablement or related roles, ideally within SaaS or tech companies.
  • 2+ years of experience leading a sales enablement team is preferred.
  • Experience scaling GTM enablement for midmarket or enterprise teams.
  • Strong knowledge of sales methodologies like SPIN, MEDDIC, and Challenger.
  • Proficiency with CRM systems (e.g., Salesforce) and GTM tools (e.g., MindTickle, Gong).
  • Exceptional communication and leadership capabilities, able to work collaboratively across teams.
  • Analytical approach to using data for improving sales effectiveness.

Responsibilities

  • Design and execute a comprehensive revenue enablement strategy aligned with business goals.
  • Create scalable training programs for onboarding and ongoing development of sales reps.
  • Partner with leadership to enhance sales methodologies and processes.
  • Develop and manage revenue collateral like case studies and pitch decks.
  • Evaluate and optimize Sales tools and CRM for increased productivity.
  • Collaborate cross-departmentally to align messaging and product updates.
  • Define KPIs for revenue enablement and report on program success to senior leadership.

Benefits

  • Opportunities for career growth at all levels.
  • Investment in employee success and collaborative spaces.
  • Celebration of personal milestones, such as birthdays off.
  • Holistic approach to employee well-being through People and Culture initiatives.
  • Commitment to diversity and inclusion for better outcomes.
Full Job Description
Senior Director of Revenue Enablement

As the Senior Director of Revenue Enablement, you will play a critical role in driving our revenue team's success by building, scaling, and optimizing our revenue enablement programs. You will be responsible for creating strategies, programs and resources that empower our sales force to improve efficiency, increase revenue, and maintain a high level of customer engagement. This position will work closely with Sales, Marketing, Product, and Customer Success teams to align content, training, and tools to the broader business objectives, while directly overseeing a sales enablement team who executes and delivers them.

Key Responsibilities:
  • Develop and Implement Revenue Enablement Strategy: Design and execute a comprehensive revenue enablement strategy that supports the needs of a fast-growing SaaS business, ensuring alignment with revenue and business goals.
    • Create frameworks for scalable revenue training programs, onboarding, and ongoing development that equip reps with the knowledge and skills needed to excel.
  • Revenue Training and Coaching: Partner with GTM leadership to design sales methodologies, tools, and processes that enhance revenue effectiveness.
    • Facilitate both onboarding and continuous learning for sales teams, covering key areas such as product knowledge, sales methodologies and deal strategies, and market trends.
    • Implement data-driven coaching strategies and performance feedback mechanisms.
  • Content and Resource Development: Collaborate with Product Marketing and other internal teams to create, curate, and manage revenue collateral, including case studies, playbooks, pitch decks, and objection-handling scripts.
    • Ensure that all content is relevant, timely, and tailored to different segments of the sales funnel.
  • GTM Tools and CRM Optimization: Evaluate and recommend new technologies to improve productivity and align tools with revenue objectives.
    • Optimize the LMS and the use of existing CRM and other GTM tools to ensure seamless integration into daily workflows.
  • Cross-Departmental Collaboration: Partner with Product, Marketing, and all GTM cross-functional teams to ensure alignment on messaging, product updates, and market positioning.
    • Work closely with GTM leadership to analyze performance, identify gaps, and implement improvements in revenue processes.
  • Metrics and Reporting: Define and track key performance indicators (KPIs) for revenue enablement effectiveness, including ramp-up time, quota attainment, and win rates.
    • Regularly report on program success and make recommendations for continuous improvement to senior leadership.
    • Stay informed on industry trends, competitor activities and customer needs.

Qualifications:
  • 8+ years of experience in enablement or a related function within a SaaS or technology company; with 2+ years of experience leading a sales enablement team preferred.
  • Proven track record of leading and scaling GTM enablement programs for midmarket or enterprise-level sales teams.
  • Strong understanding of sales methodologies (e.g., SPIN, MEDDIC, Challenger) and how to integrate them into a sales organization.
  • Experience with CRM systems (e.g., Salesforce) and other GTM tools (e.g., MindTickle, Outreach, Gong, Terret, PlanHat).
  • Exceptional communication and leadership skills, with the ability to collaborate across multiple departments and influence without direct authority.
  • Analytical mindset, with experience using data to drive decisions and improve sales effectiveness.
  • Ability to thrive in a fast-paced, rapidly changing, high-growth environment.
  • Prior sales or sales management experience preferred.

Why you should join the SmartBear crew:
  • You can grow your career at every level.
  • We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
  • We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
  • We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically - the whole person.
  • We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?
  • Our main goal at SmartBear is to make our technology-driven world a better place.
  • SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
  • SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
  • We've won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.

#LI-Hybrid

#LI-AS1

At SmartBear, we believe transparency in pay is part of how we build trust-with our employees, candidates, and community. Our compensation philosophy is grounded in market competitiveness, internal equity, and rewarding impact.

We encourage candidates to view compensation as part of their total rewards experience at SmartBear. This includes performance-based bonuses for eligible roles, a generous benefits package that supports employees' health and well-being, and promotes work-life balance through flexible time off and hybrid work options. You can build your career at SmartBear through professional development opportunities, and an inclusive, collaborative culture where everyone can thrive.

Your SmartBear total rewards compensation package includes base salary and may also include a performance bonus plan, as well as equity (if eligible). The base salary range for this role is listed below. Actual compensation is determined based on several factors, including relevant experience, skills, internal equity, and geographic location.

Annual Cash Compensation

$156,660-$170,480 USD

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