Job Descriptiononsemi is seeking a Senior Director, Product Marketing to lead product strategy, roadmap definition, market positioning, demand creation, and go-to-market execution for the Industrial and Commercial Sensing Division (ICSD) within the Intelligent Sensing Group (ISG). ICSD develops advanced image sensing and sensing solutions for machine vision, robotics, video collaboration, security, scanning, aerospace and defense, short-wave infrared (SWIR), indirect time-of-flight (iToF), and intelligent edge applications.
This is a senior leadership role for a technically credible product marketing leader who can connect market needs, customer requirements, product roadmaps, ecosystem requirements, channel execution, engineering priorities, and business outcomes. The leader will be expected to strengthen ICSD's product strategy, sharpen portfolio priorities, improve customer and channel alignment, and drive disciplined market execution across a broad set of industrial and commercial sensing markets.
Position SummaryThe Senior Director, Product Marketing will own ICSD product marketing strategy and execution. This includes product line strategy, roadmap direction, market segmentation, competitive positioning, demand creation priorities, go-to-market planning, pricing guidance, sales and channel enablement, launch readiness, and customer-facing product messaging.
The role requires strong semiconductor product experience, industrial and commercial market understanding, technical depth in CMOS image sensors or related sensing technologies, and the ability to influence cross-functional teams across product definition, engineering, applications, ecosystem partners, channel, sales, operations, quality, finance, and corporate marketing.
ResponsibilitiesKey Responsibilities- Lead ICSD product marketing strategy, including product line direction, portfolio priorities, roadmap inputs, market segmentation, customer targeting, demand creation priorities, channel strategy, and business growth plans.
- Define and maintain industrial and commercial sensing product roadmaps in partnership with product definition, engineering, applications, sales, channel, ecosystem partners, and business leadership.
- Develop go-to-market strategies for new products, product family refreshes, reference platforms, and strategic customer engagements, including positioning, launch priorities, sales enablement, channel enablement, and design-win support.
- Translate industrial OEM, commercial, distribution, ecosystem, aerospace and defense, and edge sensing requirements into clear product, feature, performance, cost, schedule, and business priorities.
- Assess market trends, competitive positioning, customer adoption, funnel quality, design-in activity, design-win performance, revenue potential, margin impact, and product lifecycle performance to guide portfolio decisions.
- Provide pricing guidance, commercial positioning, delivery condition input, competitive analysis, and customer engagement recommendations aligned with ICSD business objectives.
- Partner with sales, distribution, and field teams to support strategic customer engagements, application fit assessments, customer presentations, roadmap discussions, and design-win execution.
- Lead product launch readiness across product marketing, sales, distribution, applications, ecosystem partners, corporate marketing, communications, operations, and customer-facing teams.
- Drive creation of product collateral, technical product briefs, application notes, white papers, reference platform messaging, sales tools, launch content, training material, customer-facing messaging, and competitive positioning material.
- Train and update sales, distribution, and customer-facing teams on ICSD product strategy, product roadmaps, positioning, differentiation, tools, collateral, and target applications.
- Support the annual business planning process by providing market data, portfolio analysis, customer input, roadmap recommendations, NPI priorities, channel execution assumptions, investment priorities, and product line growth assumptions.
- Identify enabling technologies, intellectual property, external partnerships, ecosystem capabilities, reference solutions, or roadmap gaps that could improve ICSD competitiveness in machine vision, robotics, video collaboration, security, scanning, aerospace and defense, SWIR, iToF, and intelligent edge markets.
- Build strong working relationships with strategic industrial OEMs, commercial customers, distribution customers, aerospace and defense customers, ecosystem partners, and internal stakeholders to improve customer intimacy and roadmap relevance.
- Establish a clear operating cadence for product marketing reviews, roadmap alignment, launch planning, competitive reviews, channel execution reviews, and customer engagement priorities.
- Lead, develop, and mentor product marketing talent, building a stronger product marketing function with clear ownership, business discipline, customer focus, and measurable demand creation impact.
QualificationsRequired Qualifications- Bachelor's degree in Electrical Engineering, Computer Engineering, Marketing, Business, or a related technical or commercial field.
- 12+ years of experience in semiconductor product marketing, product management, business management, technical marketing, or related product leadership roles.
- Experience with industrial and commercial semiconductors, CMOS image sensors, machine vision, robotics, video collaboration, security, scanning, SWIR, iToF, aerospace and defense, intelligent edge, or related sensing technologies.
- Demonstrated experience defining product strategy, product roadmaps, market positioning, go-to-market plans, demand creation priorities, and customer-facing product messaging.
- Strong understanding of industrial OEM, commercial, distribution, ecosystem, aerospace and defense, and channel customer needs, semiconductor design-in cycles, application requirements, qualification expectations, and market dynamics.
- Ability to work effectively across product definition, engineering, applications, ecosystem, sales, distribution, operations, quality, finance, and executive stakeholders in a matrixed global environment.
- Strong analytical capability to evaluate markets, customers, competition, funnel quality, design-win performance, revenue, margin, channel execution, and product line health.
- Excellent communication, leadership, and influencing skills, with the ability to present clearly to customers, sales teams, distribution partners, engineering teams, and senior executives.
Preferred Qualifications- MBA or advanced technical degree preferred.
- Prior leadership experience managing product marketing, product management, business management, or demand creation teams.
- Direct experience with CMOS image sensors, industrial cameras, machine vision, robotics, video collaboration, security, scanning, SWIR, iToF, aerospace and defense, or intelligent edge applications.
- Track record of supporting successful semiconductor product launches, design-ins, design-wins, product family refreshes, ecosystem programs, and product lifecycle management.
- Experience building sales enablement material, channel enablement material, technical collateral, competitive positioning, reference platform messaging, and customer presentation content for complex technical products.
- Ability to balance long-term roadmap strategy with near-term revenue, customer, cost, margin, channel, and execution priorities.
TravelTravel is expected to be approximately 25%. Occasional domestic and international travel to customer sites, ecosystem partners, distribution partners, industry events, and
onsemi locations may be required.
onsemi is excited to share the base salary range for this position is $209,645.00 to $377,775.00 Range exclusive of fringe benefits or potential bonuses. The final pay rate for the successful candidate will depend on geographic location, skills, education, experience, and/or consideration of internal equity of our current team members. We also offer a competitive benefits package. https://www.onsemi.com/site/pdf/Benefits-Summary-USA.pdf
