Microsoft

Senior Director, Product Marketing - Apps

Microsoft$155K — $277K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, product management or IT; OR Bachelor's Degree with 8+ years in product marketing; OR equivalent experience.
  • 6+ years people management experience.
  • Preferred: Master's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing; OR Bachelor's Degree with 15+ years in product marketing; OR equivalent experience.
  • Preferred: 8+ years people management experience.
  • Experience in owning growth, adoption, and market outcomes for large-scale cloud, SaaS, developer, or business applications portfolio.

Responsibilities

  • Own the growth strategy and business performance for Power Apps, targeting revenue and market share expansion.
  • Define the category, value proposition, and product story for AI-native app development in collaboration with Engineering.
  • Lead marketing for the Power Platform portfolio, ensuring coherent strategy across various user needs and product differentiation.
  • Partner with MCAPs to execute comprehensive go-to-market campaigns and ensure accountability for measurable outcomes.
  • Develop insights on customers, partners, developers, and competitors to inform adoption strategies and monetization recommendations.
  • Lead and cultivate a high-performing product marketing team focused on technical fluency, execution, and inclusive leadership.
  • Embody Microsoft’s Culture and Values in all initiatives.

Benefits

  • Comprehensive health benefits including medical, dental, and vision coverage.
  • Retirement savings plan with company match.
  • Generous paid time off and holiday schedule.
  • Employee stock purchase plan.
  • Professional development opportunities and support for continued education.
Full Job Description
Overview

Microsoft is seeking a Senior Director, Product Marketing - Apps, a senior product marketing leader to shape the next chapter of business application development. This role will lead the Apps product marketing team, accelerate the growth and broad adoption of Power Apps, and establish a compelling market position for a new AI-native approach to building applications through natural language, generated code, data, and business context. The leader will also provide product marketing direction across the broader Power Platform portfolio, connecting product strategy to clear customer value, differentiated storytelling, and global go-to-market execution.

Responsibilities
  • Own the growth strategy and business performance for Power Apps, identifying the highest-impact opportunities to expand revenue, usage, retention, and market share across all segments and audiences.
  • Define the category, value proposition, and product story for AI-native application development, partnering closely with Engineering to turn customer needs and market shifts into roadmap priorities, differentiated experiences, technical demos, launches, and value prop.
  • Lead product marketing for the Power Platform portfolio, creating a coherent strategy across apps, automation, data, agents, governance, and extensibility while preserving clear product-level differentiation.
  • Partner with Microsoft Customer and Partner Solutions (MCAPs) to run go-to-market spanning campaigns, digital, field and partner activation, sales enablement, flagship events, and executive communications, with clear accountability for measurable outcomes.
  • Develop deep customer, partner, developer, and competitive insight; translate it into segment priorities, adoption programs, packaging and monetization recommendations.
  • Lead and develop a high-performing product marketing team and cross-functional community, setting a high bar for customer focus, technical fluency, strategic clarity, execution, and inclusive leadership.
  • Embody our Culture and Values


Qualifications

Required/minimum qualifications
  • Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing, product management or IT
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing
    • OR equivalent experience.
  • 6+ years people management experience.


Additional or preferred qualifications
  • Master's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing
    • OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 15+ years experience in product marketing
    • OR equivalent experience.
  • 8+ years people management experience.
  • Experience owning growth, adoption and market outcomes for a large scale cloud, SaaS, developer or business applications portfolio
  • Experience in AI, application platforms, low-code development, data, automation, and governance, with ability to influence senior leaders and translate complexity into clear customer value.


Product Marketing M6 - The typical base pay range for this role across the U.S. is USD $155,800 - $277,200 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $202,400 - $303,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ

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