We are hiring a Sr. Director of Product & Analytics to help shape and steward the product direction for a new IP franchise at 2K. This role plays a central part in sharpening our understanding of the target player, strengthening our value proposition, and ensuring our product strategy reflects real player and market signal. This leader will bring together product management and analytics into a cohesive way of working. That includes shaping product strategy, defining how we measure success, guiding prioritization, informing engagement and monetization approaches, and ensuring our roadmap is grounded in evidence and aligned with broader franchise objectives. Success in this role requires integrated thinking, influence, and alignment. You will partner closely with Studio leadership in Design, Creative, Engineering, and Production, as well as Publishing teams in Research & Insights, Commercial, Marketing, and Operations. The expectation is to deliver a cohesive product perspective that connects player experience, market positioning, and business outcomes. Through clear reasoning, structured tradeoffs, and evidence-based recommendations, you will help build shared understanding and make the right path forward clear. Product and Analytics are intentionally combined in this phase. You will lead Product Management and a Director of Analytics, embedding insight generation directly into product planning and decision-making. You will also help establish the foundations and operating model that allow Analytics to evolve into a standalone growth function as the franchise matures. What You Will Do - Shape and evolve the product strategy: - Partner with Studio and Publishing leadership to refine the product vision, target player definition, and differentiated value proposition - Help frame the key product bets across core gameplay, progression, economy, and long-term engagement systems - Translate strategic direction into structured product plans with clear hypotheses, measures of success, and explicit tradeoffs - Provide roadmap clarity and prioritization: - Connect player signal, market context, development realities, and commercial considerations into aligned roadmap recommendations - Make tradeoffs visible, including expected impact, risk, and opportunity cost - Maintain transparent documentation of major decisions, assumptions, and confidence levels - Partner on user testing and insight application: - Work closely with Research & Insights and Studio to define key learning questions, user testing priorities, and success criteria - Ensure we are asking the right questions at the right moments in development - Translate research findings and qualitative feedback into clear product implications and concrete adjustments to the roadmap - Integrate analytics into product thinking - Partner with the Director of Analytics and Studio to define instrumentation strategy aligned to product hypotheses and decision needs - Establish measurement frameworks that connect player behavior to strategic questions across engagement, retention, and monetization - Ensure readouts consistently drive alignment on what we learned, what it means, and what changes as a result. - Strengthen cross-functional integration: - Work closely with Marketing on positioning, player targeting, and persona alignment to ensure product and go-to-market thinking remain connected - Collaborate with Commercial and other Publishing leaders to align product systems with long-term franchise and revenue strategy - Support teams in arriving at integrated decisions that reflect both player experience and business objectives - Lead and develop the team: - Lead and mentor Product Managers and Director of Analytics - Set a high bar for product craft, structured reasoning, and cross-functional partnership. - Develop leaders who can frame complex problems, influence peers, and operate effectively across Studio and Publishing - Build for scale - Design an operating model that enables Analytics to mature into a standalone growth function over time: - Design an operating model that enables Analytics to mature into a standalone growth function over time - Ensure the organization is prepared for the shift from early validation to launch optimization What Will Make You a Great Fit - Strong product judgment in ambiguous, early-stage environments. You can frame the right questions, identify the critical variables, and help teams focus on what matters most - Experience shaping F2P and/or live-service products, including engagement systems, progression, economies, and lifecycle strategy. You understand how player value and commercial durability reinforce each other - Comfort balancing intuition and evidence. You use data to sharpen thinking, not to defer decisions, and you can make calls when signal is directional rather than perfect - Collaborative leadership style. You build trust, elevate the quality of discussion, and help teams reach better outcomes through structured reasoning and shared context - Ability to draw out the best ideas in others. You create space for strong perspectives, challenge assumptions constructively, and synthesize inputs into clear, forward-moving direction - Clear, structured communicator who can distill complexity into aligned recommendations for cross-functional leaders and executives - Proven track record building and developing high-performing product and analytics teams. You set a high bar, invest in talent, and grow leaders who can think strategically and operate independently Bonus Points - Experience in PvP shooters - Experience building an experimentation culture from early development through live service - Experience scaling analytics into a standalone growth or performance function - Experience contributing to the launch and long-term operation of a live F2P franchise The pay range for this position in California at the start of employment is expected to be between $227,700 and $337,020 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. Ontario only: The use of Artificial Intelligence is not being used to screen candidates. The position is for an existing vacancy. Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. #LI-Hybrid