About the role 

You will own global marketing strategy and execution for the Food & Beverage segment, reporting directly to the CMO. You will lead the segment's messaging, campaigns, positioning, lead generation and lead follow up, across all F&B products. You will be accountable for the segment’s success, including pipeline, new logo acquisition, upsells, cross-sells, and retention. 

Key Responsibilities 

• Own global go-to-market strategy and marketing for the Food & Beverage segment 
• Lead messaging, campaigns strategy, budget, lead gen and follow up messaging and support, for the segment 
• Own and improve web conversions, landing page content, and segment copy 
• Deliver sales enablement and support for all GTM teams for the segment  
• Align Product marketing messaging, Sales support, Marketing operations, and overall segment GTM execution.  
• Define and design market segmentation, TAM/SAM/SOM planning, and ABM execution.  

About you 

You are a veteran B2B marketing leader.  You take ownership without waiting to be assigned responsibility. You are organized and clear-headed in complexity, comfortable managing multiple workstreams, and inclined to solve challenges. You communicate clearly and influence through expertise and relationships without formal authority. 

Qualifications 

• B2B marketing experience within the technology sector 
• Experience owning go-to-market strategy and marketing for a segment or vertical 
• Experience with messaging, branding, campaigns and lead strategy 
• Ability to influence cross-functional teams without formal authority 
• Experience owning outcomes including pipeline, acquisition, upsells, cross-sells and retention 
• You are naturally metrics-driven and measure the success of every objective. 

To be ahead of the pack, you might have: 

• Experience in food and beverage operations, manufacturing or food production 
• Experience representing food and beverage solutions in forums or on stage 
• Familiarity with CRM platforms, demand planning or quality management 
• Experience in SaaS or enterprise software 

What’s in it for you? 

Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.