The Role

We are hiring a Senior Director of Integrated Marketing to lead and scale performance-driven growth across our markets.

This role sits within Chapter under the Vice President of Marketing, acting as a key leadership role on the Chapter Marketing team. The Senior Director will own strategy and execution across all digital channels - including paid media, SEO/AI-search, CRM, and site experience - setting the vision for how digital marketing drives demand, and building the team and processes needed to deliver against it.

The ideal candidate is a strategic operator: comfortable setting channel strategy and budget, leading a team, and partnering closely with analytics, CRM, web, and brand teams to turn insight into action.

Chapter has strong execution today across paid media, CRM, site experience, SEO/AI-search, product, and broader demand-driving efforts. This role will bring it together under one integrated strategy, helping us better understand:

• How to be maniacal about getting new guests, creating and capturing demand strategically so guests choose Chapter
• How to rapidly convert that demand across digital and call center platforms
• How to increase advocacy with existing guests through retention and loyalty tactics

This role will help evolve our marketing from channel-level execution to integrated, system-level strategy and leadership.

What You'll Do

Channel Strategy & Leadership

• Set the strategy and roadmap for digital marketing across paid media, SEO/AI-search, CRM/lifecycle, and site experience (CRO), ensuring channels work together rather than in silos
• Own the digital marketing budget, allocating spend across channels, markets, and location tiers to maximize growth and efficiency
• Build and lead a high-performing digital marketing team, setting clear goals, developing talent, and fostering a culture of ownership and experimentation
• Manage relationships with media agencies and platform partners, holding them accountable to performance targets

Performance & Growth

• Direct performance measurement and reporting across the full funnel - traffic, leads, appointments, conversion, revenue, retention, and lifetime value
• Partner with analytics to evaluate incrementality and channel interaction, using insight to inform investment decisions rather than optimizing channels in isolation
• Champion a test-and-learn agenda across paid, CRM, and site experience, scaling what works and cutting what doesn't
• Incorporate operational context (e.g., capacity, days open, provider availability, scheduling) into strategy and investment decisions

Cross-Functional Leadership

• Represent digital marketing in leadership forums, translating performance into clear narratives and recommendations for senior stakeholders
• Partner with:
• Analytics team (trusted reporting, dashboards, and metric definitions)
• CRM / Lifecycle Marketing
• Brand, Social, and PR
• Product (booking experience, funnel performance)
• Finance, Internal Sales & Operations (capacity and demand alignment)
• Ensure digital strategy reflects both acquisition and retention priorities, working closely with CRM/lifecycle teams to grow guest lifetime value

What Success Looks Like

Within 6-12 months, you will help Chapter:

• Stand up a clear, integrated digital marketing strategy and roadmap across channels
• Build and lead a high-performing digital marketing team
• Establish trusted, leadership-ready performance reporting
• Define optimal spend levels by market and tier, and improve confidence in investment decisions
• Enable more efficient scaling across markets
• Strengthen acquisition + retention strategies and increase guest lifetime value

What We're Looking For

Experience

• 10-15+ years in digital marketing, including 3-5+ years in a people-leadership role overseeing a digital marketing team
• Proven track record setting and executing multi-channel digital strategy (paid media, SEO/AI-search, CRM, site experience) at a senior level
• Experience owning a digital marketing budget and managing agency and vendor relationships
• Experience in multi-location, service-based, or medical aesthetics / healthcare-adjacent businesses is a plus
• Agency experience preferred

Core Skills

• Strong strategic and analytical fluency - able to move from data to insight to investment decision
• Deep knowledge of paid media, SEO/AI-search, CRM/lifecycle, and site experience (CRO), and how they work together
• Experience with marketing performance metrics (cost per appointment, CPA, ROAS, conversion rates, retention rates, LTV)
• Comfortable with budgeting, forecasting, and resource allocation across markets and channels
• Familiarity with incrementality, attribution, and media mix concepts, sufficient to direct an analytics partner
• Proven people leadership - hiring, developing, and managing a team

Key Characteristics

• Strategic and decisive - sets direction and owns outcomes
• Highly collaborative - thrives partnering across channel, analytics, and business teams
• Excellent communicator - simplifies complex ideas for senior stakeholders
• Action-oriented - focused on driving decisions and results
• Comfortable with ambiguity - able to synthesize inputs from multiple sources with varying levels of completeness and precision
• Guest-centric - understands the personal, confidence-driven nature of aesthetic treatment decisions

Mindset & Culture Fit

• Excited to build and lead a team within a close, high-performing, and enthusiastic organization
• Motivated by building and scaling a brand nationally
• Enthusiastic about medical aesthetics and committed to improving the confidence of our core audience segment.
• Energized by the opportunity to help Chapter grow, reach more guests, and deepen guest retention over time.

Why Join Chapter

• Lead and scale a digital marketing function for a brand focused on better aesthetic and wellness care to more guests
• Work on meaningful problems tied directly to growth and access to care
• Join a team that values ownership, curiosity, and impact
• Be part of a modern marketing organization focused on performance and outcomes
• Play a key leadership role in optimizing acquisition + retention strategies and increasing guest lifetime value

*This role is onsite 4 days/week in our Chicago office (Fulton Market District)

• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
• Salary: $200,000-215,000 plus 25% performance bonus