Best Buy Co, Inc

Senior Director, Media Transformation & Operations

Best Buy Co, Inc$160K — $200K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years in media planning/buying or marketing transformation, preferably in retail or eCommerce
  • Deep knowledge of ad tech ecosystems and media platforms
  • Track record in leading large-scale transformation initiatives
  • Proficient in managing both in-house teams and agency resources
  • Familiarity with automation tools and implementation in large organizations

Responsibilities

  • Lead comprehensive transformation of media operations from planning to optimization
  • Implement scalable models for Best Buy Ads and marketplace initiatives
  • Identify and enhance workflow processes for full funnel media
  • Develop a media AI center of excellence for automation and culture building
  • Employ automation and integration to streamline workflows and improve decision-making
  • Establish governance frameworks and SOPs for media channels
  • Manage relationships with media platforms and technology vendors
  • Oversee media operations, including budget management and agency collaboration

Benefits

  • Employee discount
  • Financial savings and retirement resources
  • Support for physical and mental well-being
  • Various types of leaves of absence (LOA) available
  • Potential eligibility for incentive pay plans
Full Job Description
Job Description

The Senior Director of Media Transformation & Operations will lead the evolution of Best Buy's media investment across enterprise media full funnel and retail media channels. This role is responsible for modernizing media operations, driving efficiency through AI/automation and technology, and enabling scalable growth across Best Buy Ads, marketplace, and enterprise marketing. The leader will partner cross-functionally within the media organization and across marketing, product technology, 3rd party providers, and Ads' sales to build a best-in-class media operation enabled by advanced automation, AI adoption, and data driven decisioning.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in NYC. You can work virtually from home or another non-Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

What you'll do
  • Lead end-to-end transformation of media, including planning, buying, trafficking, reporting & optimization, billing, and ad ops
  • Design and implement scalable operating models to support growth of Best Buy Ads (retail media network) and marketplace initiatives
  • Identify workflow and process opportunities to increase speed and effectiveness across full funnel media process
  • Lead media AI center of excellence, developing and coordinating use cases and learning agenda, and developing an AI-ready culture
  • Drive adoption of automation, AI, and platform integrations to reduce manual workflows, shorten speed to market, and improve data driven decisioning
  • Establish governance frameworks, standard operating procedures and processes across all media channels
  • Lead and manage relationships with key media platforms, agencies, and technology vendors
  • Lead media operations, inclusive of agency management, portfolio budget management and billing across the enterprise and Ads
  • Define ad ops strategy and standards across trafficking, tagging, QA and delivery

Basic qualifications
  • 12 years of experience in media planning/buying, operations, ad operations, or marketing transformation, preferably within retail, eCommerce, or retail media networks. Familiarity with auction dynamics, yield management, and pricing strategies for owned media
  • 12 years of experience in media platforms (e.g., paid social, programmatic, search) and ad tech ecosystems (DSPs, ad servers, clean rooms)
  • Proven track record of leading large-scale build or transformation initiatives across people, process, and technology
  • Lead, mentor, and scale a high-performing in-house team while also maximizing agency resources

Preferred qualifications
  • Demonstrated success implementing automation and workflow tools in large organizations (e.g., Prisma, Placements.io, WorkFront or similar systems)
  • Experience managing agencies and external partners at scale
  • Strong analytical mindset with experience in measurement frameworks, attribution models, and performance optimization
  • Bachelors degree or higher preferred.

What's in it for you
We're committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our benefits include:
  • Competitive pay
  • Great employee discount
  • Financial savings and retirement resources
  • Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Benefits

Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.

About Best Buy Co, Inc

Best Buy is a multinational retailer of technology and entertainment products and services offering consumer electronics and more. Its family of brands and partnerships includes brands such as Best Buy, Audiovisions, Future Shop, Geek Squad, Jiangsu Five Star, Magnolia Audio Video, Pacific Sales, and Cowboom. The company is comprised of over 155,000 employees, and they apply their talents to bring the benefits of its brands to the lives of its customers through retail locations, multiple call centers, and websites, in-home solutions, product delivery, and activities in its community. Best Buy’s product portfolio includes consumer electronic video products such as televisions, digital cameras and accessories, digital camcorders, and DVD players; audio products comprising MP3 players, navigation products, home theater audio systems, and components; mobile electronics home office products comprising notebook and desktop computers, monitors, mobile phones and related subscription service commissions, hard drives, and networking equipment; entertainment software products such as video gaming hardware and software, DVDs, CDs, digital downloads, and computer software; and appliances, such as kitchen appliances, plumbing fixtures, snacks, and beverages. Best Buy provides its users with service contracts; extended warranties; product repair; broadband voice, data, and information technology services; and delivers and installs home theater, mobile audio, and appliances. In addition, the company engages in online retailing through BestBuy.com, BestBuy.ca, BestBuy.com.cn, espanol.BestBuy.com, and BestBuyMobile.com; CarphoneWarehouse.com; Five-Star.cn; FutureShop.ca; GeekSquad.com and GeekSquad.ca; MagnoliaAV.com; Napster.com; PacificSales.com; PhoneHouse.com; and Speakeasy.net. Best Buy was founded in 1966 and is headquartered in Litchfield, M.N. with additional offices in the United States, Canada, Mexico, China, and Europe.

Best Buy Co, Inc Careers

Join the dynamic team at Best Buy Co, Inc, a leading provider of technology products, services, and solutions. With a vast array of job opportunities, Best Buy is at the forefront of consumer electronics, ensuring growth and innovation in every aspect of our business. Work You’ll Do Embark on a career with Best Buy and be part of a company that values professional growth and leadership development. Our team is committed to providing a culture that fosters diversity, networking, and professional growth through targeted training programs and initiatives. Transform the retail landscape by leveraging your skills in a variety of positions, from sales and customer service to IT and management. Best Buy offers a unique environment where technology, people, and innovation meet to deliver superior solutions and services to our customers. Lead with Confidence At Best Buy, leadership and innovation are at the core of our business. We empower our employees to take the lead on projects and initiatives that drive our company forward. With Best Buy, you will find yourself at the intersection of technology, retail expertise, and digital innovation. Work with a team of dedicated professionals who are passionate about technology and customer satisfaction. Best Buy’s commitment to excellence is evident in our leadership in the consumer electronics market and our continuous drive to improve our operations and customer experience. Introducing Best Buy’s Professional Development Programs We are committed to nurturing the careers of our employees with extensive training and development programs. Best Buy’s career pathways are designed to foster innovation and leadership skills, preparing you for success in the digital age. Do Innovative Work Join the largest group of consumer electronics experts in the industry—thousands of dedicated professionals at the cutting edge of technology and retail innovation. Deliver targeted solutions and exceptional service through a depth and breadth of expertise that is unmatched in the retail sector. Be Part of a Great Team Engage in meaningful work that challenges and fulfills you while working alongside talented team members. Best Buy’s culture is built on a foundation of respect, integrity, and diversity, ensuring a welcoming environment for all employees. Future-Proof Your Career Advance your career with Best Buy, where your ambition drives you. Explore near-limitless job opportunities and employment benefits, including comprehensive health benefits, employee discounts, and flexible working arrangements. Explore Discover the range of job opportunities and career paths available at Best Buy—from in-store retail positions to corporate roles in marketing, management, and technology innovation. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with Best Buy today and transform your potential into professional achievements. SEARCH BEST BUY JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Best Buy Co, Inc.
Learn more about Best Buy Co, Inc
Size
105,000 employees
Market Cap
$17.9 billion
Industry
Net Income
$1.7 billion
Founded
1966
5 Year Trend
+5.6%
Revenue
$47.2 billion
NASDAQ

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