Marriott International

Senior Director, Marketing, The Ritz-Carlton Yacht Collection

Marriott International • $150K — $200K *
New York, NY 10025In-Person
Hospitality & Recreation
8 - 10 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • 4-year degree from an accredited university in Business Administration, Hospitality Management, or related field
  • 10+ years of relevant experience in the hospitality industry with demonstrated career growth
  • Relevant marketing and brand experience
  • 5+ years of experience in the luxury category preferred

Responsibilities

  • Shape and influence innovative marketing strategies that elevate brand positioning
  • Lead the development and execution of a compelling brand marketing strategy
  • Collaborate with CMO and key leaders to grow business and enhance guest experience
  • Manage key marketing initiatives including digital channels and partnerships
  • Drive performance based on the nuances of the high-net-worth target audience
  • Act as brand ambassador, aligning all marketing with overarching brand vision and business objectives
  • Establish relationships across cross-functional teams to support brand growth initiatives

Benefits

  • Collaborative work environment with leadership engagement
  • Opportunities to influence global marketing strategies
  • Support for professional growth and continued learning
  • Engagement in a prestigious luxury brand
Full Job Description
Job Description

JOB SUMMARY

The Senior Director, Marketing is a key leader within the Global Marketing Team. This role is responsible for shaping and influencing innovative marketing strategies that elevate brand positioning, drive global awareness, and drive leads and revenue to The Ritz-Carlton Yacht Collection. The Senior Director, will ensure all marketing initiatives embody the brand's values and deliver a cohesive, aspirational narrative across channels. As the steward of brand culture, this leader ensures every initiative reflects the essence of The Ritz-Carlton-delivering distinctive experiences and storytelling that resonate with discerning audiences.

This role partners closely with The Ritz-Carlton Yacht Collection CMO and other key leaders on their leadership team to develop strategies that grow the business and enhance the guest experience. This role also partners with internal Marriott teams within Data & Analyics, Sales, and others to grow the yacht business by leading initiatives such as the Clean Room project, Land & Sea Operations Programing, and developing marketing and experiential partnerships.

Acting as a brand ambassador, the Senior Director aligns marketing efforts with the overarching vision and business objectives of the master Ritz-Carlton Brand, ensuring consistency and excellence across all touchpoints.To support these efforts, the Senior Director will focus on these priorities 1) support the strategic direction and execution of the brand marking strategy and multi-year planning efforts 2) direct the execution of the brand marekging priorities by cross-functional resources, and 3) drive brand performance.

CANDIDATE PROFILE

Education and Experience Required:
  • 4-year degree from an accredited university in Business Administration, Hospitality Management, or related major
  • 10+ years' relevant experience in the hospitality industry, demonstrating progressive career growth and a pattern of exceptional performance
  • Relevant marketing and brand experience

Experience Preferred:
  • 5+ years of experience in the luxury category, preferred.


CORE WORK ACTIVITIES

Brand Marketing Strategy & Multi-Year Planning
  • Takes a leadership role in the development of a compelling and differentiated brand and marketing strategy, leveraging the brands' consumer, competitive, and other stakeholder profiles and needs. Oversees brand implantation via The Ritz-Carlton Yacht Collection's Marketing Strategy.
  • Guides the Brand Extension's Positioning, manages the Brand's Visual Identity, develops communication tools and templates to ensure consistent execution by broader organization and hotels.
  • Partners with The Ritz-Carlton Yacht Collection's team to optimize Global Brand Marketing and Messaging Strategy with a top funnel and lower funnel focus.
  • Manages MI owned channels to merchandise the yacht including Marriott.com, the Bonvoy App, and Marriott Bonvoy Emails.
  • Establish relationships with key Marriott International Yacht leaders supporting the yacht business (Development, Operations, GSO, Design, and HR)
  • Champion The Ritz-Carlton Yacht Collection to pull-throug brand marketing initiatives with the development of Activation Toolkits (PR, Social, Experiential, Digital, etc.)
  • Deeply understands the target audience and its nuances as relates to cruise and High-Net-Worth marketing to develop strategies that grow The Ritz-Carlton Yacht Collection business. Conducts a regular pulse-check on the consumer and uses insights to inform presentation materials and go-to-market strategies.
  • Oversees the creation of strategic brand business plan, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, growth, demand generation)
  • Informs business strategies, plans and initiatives with relevant luxury, industry, and market data.
  • Actively participates in the development of a compelling and differentiated brand and marketing strategy, leveraging the brands' consumer, competitive, and other stakeholder profiles and needs.
  • Support the creation of strategic brand business plans for the brands, inclusive of a viable economic strategy, product and service model, brand positioning, value proposition definition, competitive strategies (for product, service, talent & culture, marketing, growth, demand generation, partnerships).
  • Work with Director of Parnerships to create strategy for partnerships and development of all partners for the brand.
  • Identify and executes new initiatives, marketing strategies, partnerships, and projects for the brand.
Strategy Execution
  • Act as an ambassador representing the brands in a variety of forums with internal and external stakeholders
  • Lead a Clean Room Initiative designed to find and nurture audiences within Marriott Internaional to grow The Ritz-Carlton Yacht Collection via monthly emails, targeted direct mail, and paid media plans. Oversee and manage email program, creative for direct mail, and advise on implementation of paid media plans designed to drive high ROI.
  • Support The Ritz-Carlton Yacht Collection launch of new itineraries,
  • Partner with internal insights team to identity audiences with propensity to book luxury cruise and devises marketing plans to drive revenue and track leads to The Ritz-Carlton Yacht Collection.
  • Set the direction for initiatives that improve brand performance and partners with broader yacht collection team to implement these activities.
  • Partner with Marriott Digital to support the growth of The Ritz-Carlton Yacth Collection while services as brand steward and guiding strategies that ladder up to brand positioning. Provide guidance and insights to The Ritz-Carlton Yacht Collection while they undergo Digital Transformation.
  • Share the brand vision for marketing and collaborates with VP of Luxury Marketing, Partnerships, and content marketing teams.
  • Act as a liaison and resource for the global design team to execute specific, differentiated brand design foundations and supporting design standards and guidelines.
  • Collaborate with development to ensure on-strategy growth and future product for the brand.
  • Provide guidance to The Ritz-Carlton Yacht Collection Marketing Team on ways to market the business while remaining true to brand and positioning.
Business Model & Brand Performance
  • Act as brand champion to stakeholders - owners, consumers, guests, executives and employees within HQ and partners with The Ritz-Carlton Yacht Collection when briefing the marketplace.
  • Build strong relationships with MI yacht teams (HR, Development, Operations, GSO, etc) as well as external teams at RCYC driving pull-through of the brand promise.
  • Educate and communicates on brand strategy, framework, positioning, voice and strategic pillars, brand standards and competitive environment,
  • Help develop and drive execution of communication strategies associated with launching tactics/deliverables in support of the brand strategies and stated performance goals.
  • Define brand performance metrics and recommend performance targets marketing initiatives designed to support awareness, lead generation, conversion, loyalty engagement, and stated business goals.
  • Partner with analytics, digital, CRM, and performance marketing teams to define and monitor brand performance metrics, campaign effectiveness, customer engagement, and return on marketing investment.

About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Hospitality & Recreation
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ
MAR
* Ladders Estimates

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