Job DescriptionJOB SUMMARYThe Senior Director, Global Media, is the enterprise leader responsible for defining Marriott International's global media vision, overseeing a multi-region media investment strategy, and ensuring full-funnel performance that drives brand strength and revenue growth. This role sets enterprise-wide media standards, modernizes media capabilities, and governs global-to-local planning across all paid channels-including brand media, partnership media, and performance marketing.
This executive leads Marriott's global media agency partnership, manages strategic relationships with priority platforms and publishers, and partners closely with Data & Analytics, Brand, Loyalty and regional marketing teams to deliver measurable, data-driven media outcomes. The Senior Director also leads Marriott's global demand-generation program, advancing the company's performance marketing maturity through rigorous testing, optimization, and cross-channel orchestration.
The ideal leader is a seasoned global media strategist with deep channel expertise, strong analytical acumen, and demonstrated success driving media transformation and operational excellence at scale.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university
- 10+ years of progressive global media experience, including leadership of both brand and performance media programs.
- Proven experience setting global media strategy, managing significant media investments, and guiding multi-region execution.
- Deep expertise in paid channels, including linear, OOH, programmatic, search, social, and cross-channel media measurement
- Demonstrated success establishing media standards, frameworks, and best practices across large global organizations.
- Experience managing global agency teams and strategic media partnerships.
- Strong analytical acumen, communication skills, and stakeholder leadership capabilities.
Education and Experience Preferred
- MBA or other relevant graduate degree (e.g., data science, business analytics)
- Knowledge of marketing measurement (e.g., MMM, matched-market, A/B, pre/post, people-based, etc.)
Role Responsibilities/Duties:
Global Media Strategy & Governance:
- Define and lead Marriott's holistic global media strategy across brand and performance channels, including lower-funnel demand-generation media.
- Develop and maintain global media investment guidelines, audience frameworks, channel strategies, and standards that enable local adaptation while ensuring global consistency.
- Establish best practices for media excellence, ensuring all regions adopt unified measurement frameworks, quality benchmarks, and optimization processes.
Planning, Activation & Optimization
- Oversee full-funnel media planning and performance across global paid channels-including performance media (search, programmatic, paid social), partnership media, and brand activations.
- Scale Marriott's global lower-funnel acquisition and demand-generation program through rigorous optimization, experimentation, and data-driven iteration.
- Ensure regions have clear strategic direction and standardized operating models that help them deploy media efficiently and effectively.
Analytics, Measurement & Insights
- Partner with the Data & Analytics team to lead global media measurement, reporting, and insights
- Guide testing roadmaps and optimization strategies rooted in performance data, consistent with best-practice expectations for global media leaders
- Translate insights into actionable global guidance that improves ROI and drives continuous capability advancement.
Partnership & Agency Leadership
- Lead Marriott's global media agency relationship, ensuring strategic excellence, operational performance, and innovation across markets.
- Serve as Marriott's executive lead for the company's most strategic global media partners (e.g., major platforms, publishers, tech partners).
- Partner with regional and cross-functional teams (e.g., Marriott Bonvoy cobrand credit cards, Loyalty, Boutiques, etc.) to drive integrated planning and execution.
