Job Description Summary: This role is part of the
Enterprise Intelligence team within the Global Digital Network organization. As
Senior Director, Global Integrated Creative & Communications Enterprise Intelligence, you will lead a team of research, data and analytics experts to deliver the development and delivery of next-generation creative and communications intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns. You will work across market research, insights, category, end-to-end connections and advertising disciplines to build and implement holistic diagnostics for creative advertising, consumer experiences, and brand campaigns.
Key ResponsibilitiesStrategic Leadership - Develop and execute a compelling approach for communications intelligence, ensuring alignment with organizational goals and marketing strategies.
- Inspire and lead a high-performing global team to deliver impactful communications insights and measurement systems.
- Collaborate with domain marketing leadership to upscale The Coca-Cola Company's measurement of creativity and consumer experiences, ensuring systems are future-ready and technology-enabled.
Communications Intelligence Creation and Delivery - Lead the management, evolution and implementation of the creative and communications tracking and measurement systems to assess audience responses to brand campaigns across media and touchpoints.
- Build and manage marketing intelligence products and protocols to provide holistic, end-to-end measurement and optimization capabilities for consumer communications and experiences.
- Serve as domain partner and protocol lead for end-to-end experience measurement and insights enterprise systems.
- Compile, curate, and share advertising, campaign messaging, creative, and media intelligence meta learnings to drive impactful decision-making.
External Partnerships and Value Delivery - Lead external partnership planning and value delivery across leading-edge research marketing suppliers and partnerships for holistic consumer communications.
- Evaluate vendor performance to ensure adherence to defined standards and alignment with company policies.
- Drive transparent, productive discussions on improving efficiency and effectiveness of consumer-directed brand communications and experiences.
Data Integration and Optimization - Assess, acquire, manage, and integrate communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.
- Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.
- Leverage automation, AI, agentic, and advanced analytics tools to radically upscale the effectiveness and efficiency of marketing intelligence systems.
Cross-Functional Collaboration - Work closely with Human Insights, IMX/Connections, Global Categories, Operating Unit Marketing associates, and Global support functions to align communications intelligence deliverables with business objectives.
- Direct cross-functional teams and vendor personnel to develop and manage communications/advertising insights measurement products, including creative testing and assessment tools.
Qualifications & Requirements Functional Skills - Leadership and Team Management: Proven ability to lead and inspire diverse, global teams, fostering collaboration and high performance.
- Communications Intelligence Expertise: Experience in developing and managing holistic diagnostics for advertising, consumer experiences, and brand campaigns.
- Data Storytelling: Ability to communicate complex information and implications through clear, compelling narratives.
- Advanced Analytics: Proficiency in AI, automation, and advanced analytics tools to enhance marketing intelligence systems.
- Cross-Functional Collaboration: Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.
- Vendor and Partnership Management: Expertise in managing external partnerships and evaluating vendor performance.
- Quantitative Skills: Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.
Experience - 15+ years of work experience in marketing, media, consumer research, analytics, or related disciplines.
- Prior experience in two or more of the following areas:
- Managing/fielding consumer research
- Analytics and reporting for driving business decisions
- Media/advertising operations, planning, or analysis
- Experience using and creating data reporting/visualization tools such as PowerBI and Tableau.
- Experience in a global role is preferred.
Education - Bachelor's degree required; MBA or advanced degree preferred.
What We Can Do for You - Iconic Brands: Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.
- Diverse Customers: Collaborate with a wide range of customers, from retail to entertainment.
- Growth Culture: Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.
Skills:Pay Range:United States of America: 193,000 USD - 224,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):United States of America
City/Cities:Atlanta
Travel Required:00% - 25%
Relocation Provided:No
Job Posting End Date:August 14, 2026
