Job Description Summary:

This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Director, Global Integrated Creative & Communications Enterprise Intelligence, you will lead a team of research, data and analytics experts to deliver the development and delivery of next-generation creative and communications intelligence solutions that enable distinctive, competitively advantaged integrated creative and consumer communications campaigns. You will work across market research, insights, category, end-to-end connections and advertising disciplines to build and implement holistic diagnostics for creative advertising, consumer experiences, and brand campaigns.

Key Responsibilities

Creative and Communications Intelligence Creation and Delivery

• Develop and deliver research, data, and analytics solutions that support brand campaign diagnostics, creative testing, and consumer communications measurement.

• Create and maintain communications performance reports, identifying trends, insights, and actionable recommendations.

• Collaborate with marketing teams to translate data into meaningful intelligence and insights that drive creative and communications effectiveness.

• Present research findings and analytics outcomes to network partners, ensuring alignment with business goals and marketing strategies.

• Partner with the Enterprise Intelligence team to integrate insights into brand strategies and identify opportunities for scaled productization and process improvements.

Communications Research and Data Integration

• Assess, acquire, and manage communications-related data sources from diverse platforms to streamline and drive actionable, data-informed business decisions.

• Develop and manage reporting systems and dashboards to diagnose performance and identify opportunities for optimization.

• Leverage automation, AI, and advanced analytics tools to enhance the efficiency and effectiveness of communications intelligence systems.

Support Creative and Communications Optimization

• Embed creative and communications trends, consumer insights, and competitive analysis into research and analytics deliverables.

• Support the development and execution of creative testing and campaign diagnostics to optimize brand messaging and media investments.

Cross-Functional Collaboration

• Work closely with Human Insights, Marketing Performance, IMX, EPICS, Connections, and Categories across Global and OU Marketing associates to align communications intelligence deliverables with business objectives.

• Contribute to the development of creative and communications enterprise intelligence protocols and knowledge sharing within the communications intelligence community and cross-network for greater data fluency and intelligence utilization.

• Actively participate in the creative and communications intelligence community of practice, sharing insights and best practices to foster engagement and growth.

Qualifications & Requirements

Functional Skills

• Communications Intelligence Expertise: Experience in developing and managing protocols and diagnostics for creative communications, consumer experiences, and brand campaigns.

• Data Storytelling: Ability to communicate complex information and implications through clear, compelling narratives.

• Advanced Analytics: Proficiency in AI, automation, and advanced analytics to enhance communications intelligence systems.

• Research and Data Management: Experience in managing research protocols, data sources, and reporting systems to drive actionable insights.

• Cross-Functional Collaboration: Strong ability to work with cross-functional teams across marketing, media, consumer research, and analytics disciplines.

• Quantitative Skills: Ability to analyze data to identify patterns, opportunities, and gaps, integrating insights across disparate data sources.

Experience

• Minimum of 8+ years of work experience in marketing, media, consumer research, analytics, or related disciplines.

• Prior experience in two or more of the following areas:

• Managing/fielding consumer research

• Data management

• Analytics and reporting for driving business decisions

• Media/advertising operations, planning, or analysis

• Brand/product management

• Experience using AI enabled data reporting/visualization tools.

• Experience in a global role is preferred but not required.

Education

• Bachelor's degree required; MBA or advanced degree preferred.

What We Can Do for You

• Iconic Brands: Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.

• Diverse Customers: Collaborate with a wide range of customers, from retail to entertainment.

• Growth Culture: Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:
United States of America: 169,000 USD - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:
30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):
United States of America

City/Cities:
Atlanta

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
August 14, 2026