Marriott International

Senior Director, Enterprise Partnerships US/CAN

Marriott International • $160K — $190K *
Bethesda, MD 20817In-Person
Business Services
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 4-year degree in Business Administration, Marketing, or related field
  • 12+ years in integrated marketing or partnership marketing for consumer brands
  • Proven success in high-impact marketing campaigns
  • Experience with partnership playbooks and brand governance
  • Strong collaboration skills with internal/external creative and marketing teams
  • Excellent strategic judgment and analytical skills

Responsibilities

  • Lead activation of global partnership strategy in US & Canada
  • Translate global agreements into tailored integrated marketing plans
  • Collaborate on sports/music partnership market strategies
  • Ensure fulfillment of contractual goals and revenue targets
  • Identify opportunities for new continent-specific partnerships
  • Oversee development of 360° marketing activation strategies
  • Evaluate campaign performance and optimize initiatives

Benefits

  • Comprehensive health and wellness programs
  • Retirement savings plan with employer matching
  • Generous paid time off policy
  • Professional development and continuous learning opportunities
  • Employee discounts on services and products
Full Job Description
Job Description

JOB SUMMARY

The Senior Director, Enterprise Partnershipsis a strategic US & Canada marketing leader responsible for activating and pulling through global enterprise partnership & marketing strategy across the US & Canada. This role oversees the US & Canada Enterprise Partnerships marketing approach across categories such as airlines, rideshare, car rental, financial services, and other above-property partnerships, while working closely with the Global Partnerships team. This leader will be responsible for translating global partnership strategies and partner agreements into US & Canada integrated marketing plans, communication objectives, core messaging, paid media strategy, experiential activation plans, creative concepts, and scalable execution across enterprise partner assets and analyzing campaign results, identifying actionable insights, and optimizing future marketing initiatives. The role will also oversee and support the development of new continent-specific enterprise partnerships, building relationships that can sustain meaningful above-property partnerships for the sales and marketing organizations. This role is critical in transforming partnerships from transactional agreements into strategic brand platforms that drive performance, cultural relevance, customer growth, and long-term enterprise value.
CANDIDATE PROFILE Education and Experience
Required
  • 4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
  • 12+ years of experience in integrated marketing, brand, partnership marketing, agency, media, sales enablement, or cross-functional marketing strategy for consumer-facing brands.
  • Demonstrated success building high impact marketing campaigns.
  • Demonstrated experience leading partnership or brand playbooks, brand governance, marketing strategy and integrated marketing plans across complex portfolios.
  • Strong experience partnering with internal and external creative, editorial, partnership, marketing and omnichannel/media teams.
  • Strong strategic judgment paired with analytical, operational, relationship-building, and integrated marketing rigor.

Preferred
  • Experience activating partnerships tied to travel or financial services preferred.
  • Hospitality or travel industry experience preferred.
  • Experience working across loyalty ecosystems preferred.
  • Demonstrated people leadership experience, including the direct management of at least one employee.
CORE WORK ACTIVITIES
Partnership Marketing Strategy
  • Lead the US & Canada pull-through of global enterprise partnership strategy, ensuring activation plans are tailored to continent priorities, business objectives, and customer needs.
  • Work with the Global Partnerships team to translate global partnership agreements into integrated US & Canada marketing platforms that drive brand equity, customer acquisition, loyalty engagement, revenue, and partner value.
  • Collaborate with US & CAN Partnership leads on go to market strategies and execution where enterprise partnerships support sports/music partnerships (e,g NCAA, USSF AND NFL).
  • Ensure we are delivering on our contractually obligated goals and revenue targets through LTO and seasonal campaigns.
  • Partner with the Global Partnerships team on the annual roadmap for US & Canada activation, ensuring continent needs, timing, and business priorities are incorporated early in planning.
  • Identify white-space opportunities to support new continent-specific enterprise partnerships that would strengthen Marriott's broader partnership ecosystem focused specifically of new brands and or growth audiences for US and Canada.

Integrated Campaign, Communications & Activation Leadership
  • Lead the development of integrated US & Canada activation strategies for enterprise partnerships, ensuring global strategy is translated into clear communication objectives, core messaging, creative concepts, paid media strategy, experiential activation plans, and executional plans.
  • Define and lead the development of 360° activation plans inclusive of owned, earned, and paid channels.
  • Orchestrate integrated campaigns across brands, performance, CRM, digital, mobile, partnerships, and experiential channels.
  • Translate enterprise and regional priorities and insights into clear, actionable integrated marketing plans and briefs.
  • Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, experiential, and experiential.
  • Ensure campaigns are insight-driven, culturally relevant, and locally relevant for the US & Canada market while remaining aligned to global strategy and partner commitments.
  • Partner with Global Partnerships, Sales, Paid Media, Social Media, Loyalty, Creative, Public Relations, Product, Digital, and Omnichannel Marketing teams to activate marketing assets in enterprise partner agreements.
  • Oversee US & Canada campaign toolkits, playbooks, and activation resources that enable consistent pull-through across media, promotions, events, on-property channels, and sales-facing opportunities.
  • Oversee end-to-end campaign performance evaluation, using analytics and consumer insights to inform strategic decision-making and improve marketing effectiveness.

Enterprise Partnership Platforms & Development
  • Partner closely with the Global Partnerships team to support the US & Canada integrated marketing strategy and execution for enterprise partnerships, ensuring cohesive storytelling, seamless execution, and delivery against partner agreements.
  • Manage LTOs, partner campaigns, and 360° integrated campaigns across enterprise partners, including but not limited to US & CAN Airlines, Starbucks, Hertz, Visa, AMX, Coca-Cola, and other current or future US & Canada partnership priorities.
  • Ensure partnership marketing is strategically aligned with the Marriott Bonvoy creative platform and framework and integrated across all portfolio campaigns.
  • Oversee and support development of new continent-specific enterprise partnerships, including relationship development, connection-building, partner opportunity assessment, and contract development in collaboration with the appropriate internal stakeholders.
  • Build relationships that sustain meaningful above-property partnerships for the sales and marketing organizations, with a focus on opportunities that can scale across the US & Canada business.

Loyalty, Credit Card & App Marketing
  • Ensure the partnerships marketing campaigns, integrate and support the Bonvoy loyalty program, driving acquisition, engagement, and lifetime value.
  • Where applicable partner with cobranded credit card marketing, aligning value propositions, lifecycle communications, and partner activations.
  • Partner with product and growth teams to position the mobile app as a core engagement, personalization, and conversion platform, integrating into campaigns in a way to drive meaningful growth.

Omnichannel & Paid Strategy Integration
  • Collaborate with Paid Media, Omnichannel Marketing, Social Media, Loyalty, Creative, Public Relations, and partner teams to define channel strategy and media investment approach for US & Canada enterprise partnership initiatives across paid, owned, earned, experiential, and partner channels.
  • Ensure creative briefs are informed by media strategy and channel capabilities, enabling campaigns to deliver against both brand and business objectives.
  • Foster strong collaboration between creative, media, and channel teams so ideas are designed to perform across the ecosystem.
  • Ensure partnership campaigns are fully integrated across:
  • Owned channels (CRM, app, website, social, on-property, loyalty)
  • Paid media (digital, social, programmatic, OOH, experiential amplification)
  • Earned and influencer ecosystems
  • Align measurement frameworks and performance KPIs across channels.

Cross-Functional, Sales & Global Partnerships Collaboration
  • Serve as the US & Canada marketing lead across internal and external enterprise partnership stakeholders, working closely with Global Enterprise Partnerships and cross-functional teams.
  • Ensure US & Canada, global, sales, loyalty, social, paid media, public relations, creative, purpose-driven, and other relevant teams are integrated from planning and briefing through execution.
  • Establish governance, briefing processes, and workflow alignment to ensure partnership obligations are met.
  • Drive alignment between global enterprise partnership strategy and US & Canada market needs, ensuring pull-through is relevant, commercially meaningful, and operationally executable.
  • For enterprise partnerships with a B2B component, lead communication with Sales Leadership to ensure US & Canada B2B needs are incorporated into contracts, reviewed bi-annually, and activation plans and that sales customers are hosted where applicable.
  • Collaborate with departments such as Purpose Driven, Loyalty Marketing, Social Media, Paid Media, Public Relations, Creative, and Sales to ensure an integrated approach to partnerships and proper pull-through across media, promotions, events, and other activation channels.
  • Elevate partnership marketing as a strategic growth engine through influence, clarity, and collaboration.

Planning, Performance, Measurement & Optimization
  • Ensure accountability for contractual marketing deliverables and revenue targets.
  • Collaborate on annual planning and campaign prioritization to maximize impact and efficiency.
  • Establish KPIs and success metrics for partnership marketing initiatives.
  • Lead post-campaign analysis and optimization frameworks.
  • Partner with the data and analytics to use insights and develop reporting dashboards to continuously track and optimize partnership marketing investments and activations.

Leadership & Collaboration
  • Lead, mentor, and develop high-performing teams across integrated partnership marketing, activation, relationship management, and cross-functional execution.
  • Align cross-functional teams, including Global Partnerships, Sales, Paid Media, Social Media, Loyalty, Creative, Public Relations, Product, Omnichannel, Brand, Field, and continent marketing leaders, around shared objectives and clear ways of working.

Elevate marketing as a strategic growth engine through influence, clarity, and collaboration.

About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Hospitality & Recreation
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ
MAR
* Ladders Estimates

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