Ubisoft

Senior Director Analytics

Ubisoft • $150K — $180K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven leader with expertise in developing and leading top-tier Analytics and Data Science teams.
  • Ability to set a long-term analytics vision while achieving short-term business results.
  • Strong background in quantitative analysis and data science practices to enhance marketing and sales strategies.
  • Proficient in analyzing complex datasets using tools such as SQL, Python, or R.
  • Exceptional communication skills for engaging both technical and non-technical audiences.
  • Experience working with executive stakeholders in large organizations.
  • Proactive and team-oriented approach to problem-solving.

Responsibilities

  • Define and execute the analytics roadmap in collaboration with cross-functional teams and IT.
  • Identify new analytics opportunities to assess marketing performance.
  • Promote the use of data insights and dashboards across the organization.
  • Work with Executive Publishers to set marketing strategy, goals, and KPIs.
  • Develop statistical models to link campaign elements to sales outcomes.
  • Analyze player behavior to create comprehensive journey models.
  • Lead monthly Analytics meetings to provide strategic insights to leadership.

Benefits

  • Opportunity to shape the long-term strategy for analytics in a globally recognized gaming company.
  • Collaborative work environment with cross-functional teams.
  • Exposure to advanced analytics and data science methodologies.
  • Lead innovative projects that influence player engagement strategies.
  • Drive measurable business outcomes while mentoring high-performing teams.
Full Job Description
The Global Publishing organization is seeking for a Senior Director Analytics. You will be responsible for defining and executing on the long-term analytics strategy for the Publishing organization, as well as providing data-driven insights on marketing, sales and player performance and recommendations to optimize player acquisition and engagement across Ubisoft games. WHAT YOU'LL DO • Define analytics roadmap and strategy for Publishing Organization in collaboration with various cross-functional teams and partner with IT to deliver on that roadmap. • Proactively explore new opportunities in the area of analytics and data science to measure and assess the performance of our marketing actions. • Drive interpretation, socialization and adoption of data insights and dashboards • Collaborate with Executive Publishers and Global Marketing Services leadership team to develop strategy, benchmarks, goals, and KPIs throughout the entire marketing funnel from awareness to purchase. • Develop statistical models to understand the relationship between different campaign factors/attributes and sales and support marketing teams with planning campaigns and setting the media mix • Analyze online and offline player behavior and journey and build multi-touch models. • Champion the use of consistent A/B testing methodology and the measurement of impact/lift. • Run monthly Analytics meeting, providing strategic insights to leadership team. Qualifications WHAT YOU'LL BRING • Accomplished leader with a track record of building, developing and managing high-performing Analytics and Data Science teams. • Proven ability to define and execute a long-term analytics vision while delivering measurable business impact in the short term. • Strong expertise in quantitative analysis and data science methodologies, with experience leveraging analytics to drive marketing, sales and player engagement strategies. • Expert in analyzing large, complex and multi-dimensional datasets using a variety of analytical tools; proficiency in SQL and familiarity with programming languages such as Python or R. • Exceptional communication and storytelling skills, with the ability to influence senior leaders and present insights to both technical and non-technical audiences. • Demonstrated experience collaborating with executive stakeholders and cross-functional teams within large, matrixed organizations. • Team player with a proactive, solution-oriented mindset. Key Attributes • Strategic and visionary thinker • Inspiring people leader • Decisive and results-oriented • Assertive influencer • Curious and innovative problem-solver Additional Information

About Ubisoft

Ubisoft Entertainment SA is a French video game company headquartered in Montreuil with several development studios across the world. It publishes games for several video game franchises, including Assassin's Creed, Far Cry, Just Dance, Prince of Persia, Rayman, Raving Rabbids, and Tom Clancy's. The company's largest development studio is Ubisoft Montreal in Canada, which is responsible for the development of Assassin's Creed, Far Cry, and Watch Dogs, among others. Ubisoft is the fourth largest publicly traded game company in the Americas and Europe in terms of revenue and market capitalization, after Activision Blizzard, Electronic Arts, and Take-Two Interactive. The company has over 18,000 employees and has development studios in 35 countries. Ubisoft's revenue for the fiscal year 2020-2021 was ?2.2 billion.
Learn more about Ubisoft
Size
20,665 employees
Industry
Founded
1986
NASDAQ

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