Dentsu America

Senior Director, Amazon Commerce Measurement & Analytics

Dentsu America$94K — $172K *
US-AnywhereRemote in North Carolina, US
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in commerce, retail media, or performance measurement; deep expertise in Amazon Ads.
  • Hands-on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP, including SQL-based queries.
  • Strong understanding of Amazon's attribution models and experimentation design.
  • Familiarity with data visualization tools like Tableau or PowerBI.
  • Working knowledge of AMC APIs and measurement data pipelines.
  • Experience with buy-side platforms such as Pacvue or Skai.
  • Strong cross-functional partnership skills with activation and technology teams.

Responsibilities

  • Own the Amazon measurement strategy across all platforms.
  • Define Amazon-specific KPI hierarchies linked to business outcomes.
  • Establish guidance on attribution and incrementality testing.
  • Serve as the Amazon measurement expert for the VP of Commerce Media.
  • Embed Amazon measurement into planning and activation workflows.
  • Align measurement approaches with Marketing Effectiveness standards.
  • Translate complex analytics into actionable guidance for teams.

Benefits

  • Medical, vision, and dental insurance.
  • Life insurance.
  • Short-term and long-term disability insurance.
  • 401k plan.
  • Flexible paid time off.
  • At least 15 paid holidays annually.
  • Paid sick and safe leave.
  • Paid parental leave.
Full Job Description

Job Description:

Location: open to remote candidates

The Senior Director, Amazon Commerce Measurement & Analytics is a senior individualcontributor and teamleading role focused exclusively on Amazon measurement across buyside commerce media. This role directly supports the VP, Commerce Media Measurement & Analytics and is responsible for ensuring Amazon measurement excellence across planning, activation, optimization, and client decisioning.

The Senior Director partners closely with Commerce & Retail Media Activation teams, Marketing Effectiveness, Data Experience, and Data & Technology (D&T) to ensure Amazonspecific measurement is embedded into operating workflows rather than treated as downstream reporting.

Key Responsibilities

  • Own the Amazon measurement strategy across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC).

  • Define and operationalize Amazonspecific KPI hierarchies tied to business outcomes including sales growth, share, newtobrand, customer acquisition, and incrementality.

  • Establish clear guidance on the role of attribution, Amazon Marketing Cloud analysis, and incrementality testing for optimization versus investment decisioning.

  • Serve as the Amazon measurement subjectmatter expert, supporting the VP of Commerce Media in advancing measurement rigor and consistency.

  • Partner closely with Commerce & Retail Media Activation teams to embed Amazon measurement into planning and live activation workflows.

  • Align Amazon measurement approaches with Marketing Effectiveness standards to ensure consistency with broader performance and brand measurement frameworks.

  • Translate complex Amazon analytics into clear, activationready guidance for teams and clients

  • Partner with activation and platform teams to maximize value from buyside tools such as Pacvue, Skai, and similar platforms.

  • Consult on Amazon measurement best practices for client teams.

  • Contribute to internal playbooks, POVs, and bestpractice documentation focused on Amazon measurement.

  • Support training and upskilling of activation and analytics teams on Amazon measurement methodologies.

Qualifications

  • 10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise.

  • Handson experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQLbased queries

  • Strong understanding of Amazon attribution models and incrementality / experimentation design (e.g., holdouts, exposure tests)

  • Familiarity with data visualization tools (e.g., Tableau, PowerBI, etc.) for clientready reporting

  • Working knowledge of AMC APIs, data ingestion, and measurement data pipelines

  • Experience supporting or enabling buyside platforms such as Pacvue, Skai, or Amazon native reporting tools

  • Proven ability to partner crossfunctionally with activation, marketing effectiveness, and technology teams.

  • Agency, retailer, or commerce technology platform experience strongly preferred.

Theannualsalary range for this position is $94,000-$172,000.Placement within the salary rangeis based on a variety of factors,including relevant experience, knowledge, skills, and other factorspermittedby law.

Benefits available with this position include:

 Medical, vision, and dental insurance,

 Life insurance,

 Short-term and long-term disability insurance,

401k,

Flexiblepaidtimeoff,

At least 15paid holidays per year,

 Paid sickand safeleave, and

Paid parentalleave.

To begin the application process, please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted fornextsteps.

At dentsu, we believe great work happens when were connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-AB2

Location:

USA - Remote - North Carolina

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

About Dentsu America

Dentsu is a Japanese public relations and advertising firm that offers communication-related solutions and services such as management and business consulting.

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64,832 employees
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Founded
1901
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