Agency:
Omnicom Media

Job Function:
Media

Job Subfunction:
Media Planning and Buying

Job Description:
The Senior Director, Account Management, Influencer is a centralized role that will be tasked with driving Influencer
strategy and client management within OM's dedicated managed service product, Creo. The core responsibility of the role
is leading a group of Account Management professionals, shepherding client/agency client communications, presenting
campaign strategy and serving as a core point of contact throughout a partnership lifecycle. The role will serve all OM
agencies across the organization, working in symphony with clients and IATs on the execution and amplification of Creator
campaigns.
Account Management:
Assist in leading communication for OM, OMC, and Creo clients, including proposal development, commercial
agreements, and client communication from initial briefing to completion
Communicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of
service offerings and subsequent value positioning tied to the media environment
Lead client communication across influencer campaign lifecycle from identification to campaign reporting, and
possess strong communicative abilities to relay the respective stages to clients
Articulate workback schedules and coordinate internal and external deliverables to keep timelines on track
Develop and maintain relationships with key clients, serving as the primary point of contact for mid-level client
contacts
Practice Excellence:
Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying
atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
Work in partnership with OM COE platform teams and channel stakeholders to implement best practices across
functions including but not limited to asset development, media amplification, commerce, and measurement
The Role & Expectations:
In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creatorled
storytelling
Strong agency account management background and comfort in leading internal and external conversations
Thorough understanding of the Influencer ecosystem including paid and organic roles & responsibilities across
platforms including but not limited to creative development, talent perspectives, best practices, and measurement
Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and
points-of-view
Highly analytical with ability to evaluate campaign performance for optimization and contextualization of results in
client reporting
Creative minded with ability to translate social trends and influencer archetypes to client business objectives
Understanding of budget maintenance, client billing and payment workflows, and contract and business
negotiations
Critical thinking and problem solving tied to implementation of new processes and process improvements
Strong business acumen and the ability to make highly impactful decisions in a timely manner
Strong people mentorship/leadership with comfort providing feedback and developing employees
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Qualifications
Bachelor's degree (Marketing/Advertising/Communications preferred)
10+ years of experience within Influencer and preferably media environments
Hands on experience managing Influencer campaigns and client management with blue-chip companies
Experience managing teamsIllinois, New York: $120,000.00-$230,000.00

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.