Job DescriptionThe
Senior Digital Marketing Specialist is responsible for developing and executing digital marketing programs that drive brand awareness, lead generation, customer engagement, and revenue growth. This position partners closely with sales, technical subject matter experts, and business leaders to translate complex services into compelling digital campaigns that generate measurable business results. The Senior Digital Marketing Specialist is responsible for SEO, content marketing, marketing automation, analytics, paid media, and demand generation, to connect marketing activities to pipeline and revenue outcomes.
Job functions:- Develops and implements digital marketing strategies aligned with SGS EHS business objectives and growth priorities.
- Creates customer-centric digital journeys that drive awareness, engagement, and conversion.
- Identifies emerging digital trends, technologies, and opportunities to improve marketing effectiveness.
- Collaborates with sales teams to improve lead quality and pipeline conversion.
- Leads SEO stratgey, including technical SEO, on-page otimization, keyword research, content strategy,
- and performance tracking.
- Develops content plans that support customer acquisition and retention.
- Optimizes website content and landing pages to improve organic search visibility and conversions.
- Leverages marketing automation platforms and CRM systems to improve campaign performance and
- customer engagement.
- Plans and manages paid search, display, retargeting, and social media campaigns.
- Supports organic social media strategies that build brand awareness and engagement
- Collects and analyzes defined metrics (traffic, engagement, lead generation, conversion rates, pipeline
- contribution) to evaluate the success of deliverables and return on investment, utilizing automation and
- leveraging new AI tools to enhance process efficiency.
- Creates dashboards and reports to communicate campaign effectiveness to the business.
- Partner with technical experts to create educational and throught leadership content. Support
- webinars, trade shows, conferences, and digital events.
QualificationsRequired:
- 5+ years of experience in digital marketing, B2B marketing, demand generation, or marketing strategy
- Experience marketing professional services, technical solutions, testing, inspection, certification, industrial, life sciences, or sustainability-related services is preferred.
- Strong proficiency in digital advertising platforms, SEO tools (SEMrush, Ahrefs Moz), and analytics tools (GA4, Data Studio).
- Exceptional leadership, project management, and communication skills.
- Advanced English language skills.
- Reasoning, math, and budget planning skills.
- Expert level computer skills with social media platforms (LinkedIn, Google AdWords, etc.).
- Intermediate level with B2B Marketing Models
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
- Knowledge of regional customer behaviors and local market trends.
Preferred:
- Bachelor's degree in Marketing or Business.
- Proven success in managing both organic and paid digital marketing strategies at a regional or multi-market level with measurable business outcomes.
- Experience working with remote and/or distributed teams is a plus.
- Experience with HubSpot, Marketo, Pardot, or similar marketing automation platforms.
Compensation & BenefitsSalary Range: $90,000 - $105,000
This position is
exempt (not overtime eligible).
Your comprehensive benefits package includes:- Eligibility for company benefit programs beginning the first of the month after hire
- Immediate 401(k) eligibility
- Paid vacation
- Four (4) floating holidays
- Seven (7) company-observed holidays
- Sick time accrual
Additional InformationTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skills, and/or abilities required.
This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts the company's rights to assign or reassign duties and responsibilities to this job at any time.
