T-Mobile

Digital Marketing Manager, Advertising

T-Mobile$88K — $159K *
Telecommunications & Hardware
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree plus 3 years related work experience or advanced degree with 1 year of experience required
  • 4-7 years marketing experience in executing global B2B marketing plans preferred
  • Less than 2 years delivering multi-channel integrated digital marketing campaigns preferred
  • Proven ability to create and measure B2B digital marketing programs
  • Outstanding creative skills for copy and content development

Responsibilities

  • Develop a comprehensive full-funnel marketing plan with marketing leads
  • Identify key decision-makers within target audiences for T-Ads
  • Implement multi-touch campaigns including inbound, outbound, and social media
  • Leverage analytics to translate insights into actionable marketing plans
  • Track and measure performance against strategic marketing objectives

Benefits

  • Comprehensive medical, dental, and vision insurance
  • 401(k) with company matching and employee stock options
  • Paid time off and up to 12 paid holidays annually
  • Tuition assistance and college coaching programs
  • Discounts on mobile and home internet services
Full Job Description
T-Mobile Advertising Solutions (T-Ads) is looking for a metrics-obsessed Digital Marketing Manager who will be responsible for planning, implementing and analyzing the results of digital marketing programs to support our goals across multiple business lines globally. The role will focus on defining and delivering a comprehensive digital marketing strategy for T-Ads, driving client acquisition and brand awareness through successful email, social media and paid advertising campaigns.

You will drive and implement marketing plans that leverage paid, owned, and earned media to align with the business priorities and drive measurable results. It also involves organizing and producing content for campaigns that will resonate with T-Ads varied B2B audiences and ensuring all communications follow brand guidelines.

Job Responsibilities:
  • Work with marketing leads to develop a full-funnel marketing plan that supports all business line goals.
  • Identify and target relevant businesses and individual decision-makers within T-Ads key audiences of brand marketers, agency professionals and digital signage operators.
  • Implement a variety of multi-touch campaigns that include inbound, outbound, email and organic/paid social programs
  • Leverage data, analytics, and segmentation to identify insights and translate them into actionable marketing plans that improve performance.
  • Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance.


Education and Work Experience:
  • Bachelor's Degree plus 3 years of related work experience
    OR advanced degree with 1 year of related work experience
    OR combination of education and experience deemed equivalent (Required)
  • 4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred)
  • Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale. (Preferred)


Knowledge, Skills and Abilities:
  • Monitor campaign results and impact on pipeline goals (Required)
  • Provide recommendations and implement campaign optimizations and adjustments when needed (Required)
  • Proven history of creating, implementing and measuring B2B digital marketing programs to acquire and engage customers (Required)
  • Outstanding creative and interpersonal skills to develop top-notch copy, content and other representations of the T-Ads brand (Required)
  • Ability to collaborate with multiple stakeholders to develop marketing strategies and prioritize across business line needs. (Required)


  • At least 18 years of age
  • Legally authorized to work in the United States


Travel:
Travel Required (Yes/No): No

DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $88,200 - $159,200

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ362262¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable!

About T-Mobile

T-Mobile US, Inc. is a wireless company. As of December 31, 2016, the Company provided wireless communications services, including voice, messaging and data, to over 71 million customers in the postpaid, prepaid and wholesale markets. It provides services, devices and accessories across its brands, T-Mobile and MetroPCS. It provides wireless communication services through a range of service plan options. The Company offers a device trade-in program, Just Upgrade My Phone (JUMP!), which provides customers a specified-price trade-in credit and upgrade eligibility after approximately six months of service; Equipment Installment Plan (EIP), which is designed to provide financing to customers for the purchase of devices, and installment agreements for accessories; T-Mobile Tuesdays, which offers customers free stuff and access to various offers from brands; and T-Mobile ONE and Simple Choice plans.
Learn more about T-Mobile
Size
75,000 employees
Market Cap
$174.7 billion
Industry
Net Income
$3 billion
Founded
2002
5 Year Trend
+16.4%
Revenue
$68.3 billion
NASDAQ

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