5-7 years of relevant, hands-on experience in digital marketing
Experience leading SEO/SEM, email, and social media campaigns
Advanced skills in Google Analytics, Tag Manager, and Optimize
Experience with Salesforce & Pardot, plus knowledge of GDPR regulations
Preferred working knowledge of HTML, CSS, and JavaScript
Excellent communication and stakeholder management abilities
Strong project management skills and high attention to detail
Responsibilities
Create and execute Exotec's digital marketing strategy across various channels
Develop and implement SEO & GEO strategies, overseeing our digital agency
Manage and optimize Exotec's website to enhance engagement and lead generation
Collaborate with marketing team to craft compelling ad copy and visuals
Measure and report performance of digital campaigns against goals
Conduct competitive digital benchmarks to identify improvement opportunities
Manage relationships with contracted agencies and internal teams
Collaborate with finance to maintain budget compliance
Benefits
Comprehensive medical, dental, and vision coverage
Generous vacation and time off policy
401(k) with company match up to 5%
Continuous training and development opportunities
Beautiful, newly renovated office space in midtown Atlanta
Full Job Description
Responsibilities
Create, optimize, and execute Exotec's digital marketing strategy for a variety of paid and owned channels including Paid Search, Paid Social, Display, Email, Web, etc.
Develop and implement effective Search Engine and Generative Engine optimization (SEO & GEO) strategies, including active oversight of our digital marketing agency
Own the day to day management, optimization and strategy of Exotec's website to drive deeper engagement and support lead generation
Create strategic briefs and partner with other Marketing team members to translate those briefs into compelling ad copy, visual assets and landing pages for use in all digital campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Conduct digital benchmarks on a regular basis with key competitors to determine opportunities to improve our digital approach
Manage day-to-day relationships with contracted agencies and internal team to successfully deploy marketing campaigns
Collaborate with finance staff to set and stay within budget
Requirements
5-7 years of relevant, hands-on experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Advanced in Google Analytics, Tag Manager and Optimize
Experience with Salesforce & Pardot Experience with GDPR Regulations and Execution is preferred
Working knowledge of HTML, CSS, and JavaScript development and constraints is preferred
Excellent English communication and rapport-building skills with the ability to bring several stakeholders together and lead toward decision
Strong project management skills and attention to detail
B2B tech company (or within a similar fast-paced industry) expérience is preferred
Experience working in an international environment
Travel up to 20% to attend trade shows and conferences, as needed
Benefits
Competitive compensation package, inclusive of salary and annual bonus
Comprehensive medical, dental and vision coverage
Generous vacation and time off policy
401(k) with company match up to 5%
Continuous opportunities for training and development in an international setting
Beautiful, newly renovated office space in midtown Atlanta
