We are seeking a Senior Digital Experience Manager to help shape and lead the next generation of our digital experience. In this role, you will partner closely with the VP of Communications and Digital Experience to define, build, and evolve the user experience across Locus Robotics web properties.
This role is responsible for connecting business goals, brand priorities, user needs, and digital performance into a cohesive web experience that supports awareness, engagement, and pipeline. You will play a key role in shaping site strategy, information architecture, user journeys, content structure, digital discoverability, and optimization.
The ideal candidate brings a strong mix of digital strategy, UX-minded thinking, content structure expertise, and practical execution. This person should be comfortable developing roadmaps, guiding cross-functional alignment, partnering with external web resources, and owning the ongoing evolution of the site after launch.
This hybrid role is based out of our Wilmington, MA headquarters.
Responsibilities- Partner with the VP of Communications and Digital Experience to define priorities and roadmap for the Locus Robotics digital experience.
- Lead the ongoing evolution of the website experience, including information architecture, navigation, user journeys, and content organization.
- Define and evolve a modular content model that supports consistency, reuse, flexibility, and more relevant audience journeys over time.
- Identify and shape opportunities for interactive content experiences that improve engagement, communicate value clearly, and support conversion goals.
- Translate business priorities, audience insights, and campaign needs into clear digital experience briefs, page requirements, wireframes, and recommendations.
- Partner cross-functionally with brand, content, product marketing, and demand generation teams to ensure digital experiences reflect strategic priorities and business needs.
- Work closely with external web, design, and development partners to guide execution, provide feedback, and ensure deliverables align with experience standards.
- Drive digital discoverability through strong SEO fundamentals, semantic content structure, and readiness for AI- and LLM-driven search experiences.
- Monitor site performance and user behavior, translate insights into actionable recommendations, and prioritize improvements to strengthen engagement and conversion.
- Establish and maintain standards for page quality, UX consistency, content structure, and digital experience governance.
- Ensure alignment between web experiences and key digital touchpoints, including campaign destinations and landing page experiences, to support consistency in design, messaging, and conversion strategy.
Qualifications
- Bachelor's degree in Marketing or related field.
- 8+ years of experience in digital experience, web strategy, content strategy, UX-focused marketing, or related roles within B2B organizations.
- Proven experience shaping and managing digital experiences for complex brands, with a strong understanding of how websites support awareness, engagement, and pipeline.
- Strong experience with information architecture, user journeys, content structure, and conversion-oriented digital strategy.
- Strong understanding of SEO fundamentals, semantic content structure, and emerging best practices for AI/LLM discoverability.
- Experience with conversion optimization, A/B testing, and personalization platforms.
- Strong knowledge of Google Analytics 4 (GA4), tag management, accessibility standards, and related analytics platforms.
- Experience building web governance and leading cross-functional teams.
- Proficiency with WordPress management, as well as Marketo and intent data platforms (e.g., 6sense, Demandbase).
- Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-moving environment.
- Excellent written and verbal English communication skills, with the ability to effectively engage with internal and external stakeholders at all levels of the organization.
Additional Information The expected base salary range for this role is $125K - $150K annually, informed by external market data. Actual offers will depend on factors such as the candidate's experience, education, training, key or critical skills, geographic location, and current market and business conditions
