The Senior Digital Engagement Manager, Campaign Strategy is a senior individual contributor responsible for designing and executing integrated, data-driven campaigns across the customer lifecycle. This role sits within Marketing and focuses on driving engagement, pipeline influence, customer growth, and retention through coordinated campaign strategy.
This role functions as an end-to-end campaign strategist, aligning messaging, targeting, and channel execution across Marketing, Sales, and Customer Success to ensure a consistent customer journey from prospect through expansion.
Success in this role is measured by campaign performance, pipeline contribution, customer engagement, and measurable impact across acquisition, adoption, and growth.
Key Responsibilities:- Own campaign strategy, planning, execution, and optimization across lifecycle stages including acquisition, onboarding, adoption, and expansion
- Design and execute integrated, multi-channel campaigns across email, web, digital, and in-product surfaces aligned to Marketing and Customer Success priorities
- Build and scale lifecycle programs based on audience segmentation, behavioral signals, and business objectives
- Create and adapt content assets (email, web content, etc.) in alignment with brand guidelines, approved messaging, and visual standards
- Partner closely with Product Marketing, Demand Generation, Customer Success, Sales, and Digital to align messaging, timing, and targeting across the customer journey
- Translate go-to-market priorities into coordinated campaigns that drive pipeline, engagement, and customer growth
- Collaborate with Marketing Operations to execute campaigns and ensure data integrity, targeting accuracy, and reporting consistency
- Leverage AI-powered tools to enhance campaign strategy, segmentation, personalization, and performance optimization
- Leverage account-based and segment-based strategies to support strategic accounts and priority initiatives
- Track, analyze, and report on campaign performance including engagement, pipeline influence, and downstream impact
- Continuously refine campaign strategy based on performance insights, experimentation, and evolving business priorities
- Serve as a subject-matter expert on digital campaign strategy, lifecycle engagement, and performance measurement
Required Qualifications:- 7 610+ years of experience in B2B marketing, campaign strategy, lifecycle marketing, or digital engagement, preferably in SaaS or technology
- Proven experience designing and executing multi-channel campaigns tied to pipeline, engagement, or revenue outcomes
- Strong hands-on experience with marketing automation and CRM platforms such as Salesforce Marketing Cloud, Salesforce, and related tools
- Demonstrated ability to translate go-to-market strategy into scalable, measurable campaigns
- Strong analytical skills with the ability to use data to drive targeting, optimization, and performance measurement
- Experience leveraging AI tools
- Excellent communication and cross-functional influencing skills
- Highly organized and able to manage multiple campaigns and priorities in a fast-paced environment
Preferred Qualifications:- Experience supporting full-funnel campaign strategy including demand generation, lifecycle, and customer marketing
- Familiarity with account-based marketing strategies and intent data platforms
- Experience with digital experience platforms, in-product engagement, or web personalization
- Bachelors degree in Marketing, Business, Communications, or related field
Location:- This is a remote-based position that can be located anywhere in the United States or Canada.
#LI-Remote
The base pay range for this position varies based on the geographic location. More information about the pay range specific to candidate location and other factors will be shared during the recruitment process. Individual pay is determined based on location of residence and multiple factors, including job-related knowledge, skills and experience.
:
133,400 - 200,100 USD Annual
116,000 - 174,000 USD Annual
:
104,400 - 156,600 USD Annual
As a part of the total compensation package, this role may be eligible for a bonus. For information on our benefits click .
