OverviewWe are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns designed to capture demand for our Observability business.
You are responsible for mid-to-bottom funnel campaigns that drive net-new customer acquisition pipeline and revenue for SolarWinds Observability - owning campaign planning, program execution, and performance reporting for this solution. You bring strong judgment and initiative, collaborate well across functions, and have a growth and experimentation mindset.
The ideal candidate brings deep expertise that balances a strong understanding of how buyers move through a journey with a strong track record of shaping narratives and translating audience understanding into high-performing demand programs the drive sales-ready leads. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.
Key Responsibilities- Translate GTM strategy and product priorities into demand generation strategies that generate qualified new business pipeline for SolarWinds Observability.
- Own campaign strategies across mid-to-bottom funnel, from consideration to conversion.
- Support the creation of sales-ready leads through a tightly orchestrated retargeting strategy with conversions across free trial activations, interactive demos, quotes and more.
- Develop and manage a fleet of Al agents, skills, and autonomous workflows that support advanced targeting, multi-channel orchestration and personalization at scale to improve bottom of funnel conversion rates.
- Work closely with SDRs to align on lead follow up to support healthy conversion rates from routed lead to sales opportunity.
- Develop a testing roadmap to capture demand in partnership with the CRO team. Set benchmarks and clear conversion targets.
- Apply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy.
- Partner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.
- Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.
- Use performance data to identify what's working, flag issues early, and recommend optimizations.
Qualifications- 7+ years of B2B marketing experience, with a focus on demand generation, integrated campaigns ideally within SaaS or enterprise technology.
- Proven track record of driving measurable pipeline and revenue for new business.
- Experience executing campaigns across a variety of channels including paid ads, email, web, social, chatbot, and events.
- Understand how to build AI skills vs AI agents and how to create and map complex workflows and think through automation to augment and develop demand gen programs. Advanced proficiency with marketing automation and CRM platforms (Marketo, Salesforce). Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools.
- Are data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes.
- Collaborate well across functions - product, sales, partners, regional teams - and communicate proactively to keep things moving.
- Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data.
- Are energized by ownership and accountability - you don't wait to be told; you identify what needs to happen and make it happen.
- Highly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.
