Qualifications- Experience and proven track record in developing cohesive multi-channel integrated campaigns
- Strong project management, organizational, and communication skills
- Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation
- Ability to manage multiple projects with intertwining deadlines while staying focused on the details
- Experience working in a B2B software marketing team
- Understanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferred
- Marketing automation experience required (i.e. Marketo, Pardot, Hubspot)
- Content marketing and demo automation management experience preferred (i.e. Pathfactory, Consensus, Storylane)
- Experience strategizing, writing, creating, and measuring email nurtures
- Experience planning, project managing, and executing webinar programs (Zoom Webinar, Goldcast.io preferred)
- Exhibit willingness and flexibility to work both independently as well as part of a team, experience working asynchronously
- Proficiency in MS Excel or Google Sheets
- Impeccable eye for detail
- Experience with marketing reporting, and attribution reporting preferred
- Strong aptitude and/or passion for leveraging AI in day-to-day execution, planning, and reporting
Responsibilities- Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for Network Observability globally
- Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines
- Plan and execute our demand gen webinar program for Network Observability, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting
- Develop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners)
- Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the event
- Exemplify understanding of marketing attribution reporting and connecting activities to pipeline generation
- Clone and QC programs and campaigns in marketing automation and CRM
- Strategize and execute email nurtures and email invitations for events, new product introduction, and new offerings for Network Observability
- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize
- Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns
- Develop regional approach to demand generation plans, aligned to regional marketing-sourced pipeline goals for Network Observability
- Align with SDRs on results of marketing campaigns and activities, gain anecdotal feedback, and generate ideas for campaign optimizations
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
- Document processes in Confluence and Sharepoint Powerpoint for transparency, document project management in Monday
If you share our enthusiasm for the future of our company and are eager to contribute to our vibrant workplace, we look forward to receiving your application!
This position is eligible for a comprehensive benefits package, including medical, dental, and vision insurance; tax advantaged accounts (HSA, FSA); annual Lifestyle Spending Account (LSA); a 401(k) with company matching; paid parental leave; vacation, personal, and wellness days; an annual learning and development budget. Eligible employees may also participate in the company's annual bonus program.
Join us in shaping the future of our organization, where your talent and dedication can truly thrive. We invite you to apply and become a valuable member of our team!
