We are seeking a Sr Customer Marketing Manager to become part of the Customer Marketing team at Adobe!
The Customer Marketing Lead will manage the planning and rollout of key, cross-functional marketing efforts. You will also contribute strategically to content and messaging for Acrobat's AI-powered experiences.
You'll act as the link between strategy and execution, converting business goals into coordinated briefs. This includes creative, media, and product partners and guarantee high-quality work. Additionally, you'll help develop how we communicate Acrobat's AI features to audiences unfamiliar with its potential.
Responsibilities:- Collaborate with marketing leadership on content strategy for Acrobat's AI features, assisting in brainstorming campaign concepts, partnership activation ideas, and audience-specific marketing approaches.
- Develop messaging frameworks that translate product functionality into clear customer value, showing target audiences how Acrobat fits into and improves their day-to-day work.
- Bring a knowledgeable perspective on AI to the team's efforts, helping build how we present AI's value in Acrobat to audiences unfamiliar with it.
- Lead planning and execution of coordinated promotional initiatives and ongoing programs, ensuring alignment to business priorities and customer insights.
- Develop coordinated marketing briefs that connect strategy, audience, creative, channels, and measurement.
- Partner closely with Brand Studio, Product Marketing, Media, Regional Marketing, and external agencies to bring campaigns to life.
- Coordinate campaign execution, including timelines, and cross-functional collaboration
- Deliver strategic advice during the creative process and assessments, guaranteeing the output is influential, aligned with the brand, and centered on the customer.
- Monitor and report on campaign performance, applying insights to optimize future programs.
- Mentor junior marketers and contribute to building a strong, coordinated marketing practice across the team.
What's Needed- Bachelor's degree or equivalent experience.
- 7 to 10 years of experience in marketing management, campaign management, coordinated marketing, product marketing, or marketing strategy roles.
- Experience leading or contributing to large, complex marketing initiatives that deliver measurable business impact.
- Experience translating product features into customer value propositions and use case narratives.
- Working proficiency with AI tools and a perspective on how AI is transforming the ways customers discover, evaluate, and use software.
- Strong understanding of coordinated marketing and messaging principles across brand, digital, social, media, and content.
- Excellent project and collaborator management skills, with the ability to drive alignment across multiple teams and priorities.
- Outstanding communication and presentation skills, with executive presence.
Expected Pay Range:Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 -- $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $148,500 - $215,100
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
