Mars Inc

Senior Customer Manager - Demand Platforms

Mars Inc$134K — $184K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in CPG, Sales, Digital Commerce, or related fields.
  • 2+ years on commercial strategies for last-mile delivery platforms like Instacart or DoorDash.
  • Strong grasp of key digital commerce growth levers and performance analytics.
  • Ability to distill complex data into actionable commercial strategies.
  • Proven track record of influencing stakeholders at various levels.

Responsibilities

  • Lead analytics and performance reporting for digital commerce platforms.
  • Develop strategies to boost growth and conversion across key platforms.
  • Co-lead digital merchandising efforts aligned with brand priorities.
  • Create scalable playbooks and models for marketplace execution and testing.
  • Collaborate cross-functionally to align priorities and remove barriers.
  • Support strategic planning with platform partners to unlock commercial value.
  • Act as a subject matter expert, connecting internal practices with external platforms.
  • Communicate insights and recommendations to senior leadership effectively.

Benefits

  • Work with a diverse and talented team.
  • Join a purpose-driven company.
  • Access to learning and development through Mars University.
  • Industry competitive salary and benefits package.
Full Job Description
Job Description:

The ODD Lead, Digital Commerce leads Accelerator's On-Demand Delivery and Marketplace Commerce agenda, with responsibility for driving strategy, execution, analytics, and performance across last-mile delivery platforms, marketplaces, and emerging commerce models.

This role will support the Accelerator business across brands including KIND®, RXBAR®, Nutri-Grain®, Special K Bars®, Pure Organic®, Eggo®, Rice Krispies Treats®, and Pop-Tarts®, with a focus on accelerating growth across platforms such as Instacart, Amazon, DoorDash, Uber Eats, GoPuff, and DashMart.

As the Accelerator division continues to evolve, this role will help build the commercial and operating muscle needed to win in digital commerce. The ODD Lead will translate platform performance, shopper behavior, retail media learnings, and customer opportunities into scalable strategies, repeatable playbooks, and clear execution models that can be applied across brands, customers, and markets.

This role will also serve as a key connector into the broader Mars Snacking Digital Commerce and Route-to-Market ecosystem, helping ensure Accelerator is both adopting and shaping global best practices across On-Demand Delivery, marketplaces, digital merchandising, retail media, performance marketing, and connected commerce. The role is expected to build capability by transforming successful customer programs, platform partnerships, and test-and-learn initiatives into scalable growth models and best practices.

Job Responsibilities
  • Lead omni-commerce analytics, sales performance reporting, forecast attainment, share growth, and performance optimization across key digital commerce, marketplace, and last-mile delivery platforms.
  • Develop and execute commercial strategies across Instacart, DoorDash, Uber Eats, GoPuff, DashMart, and emerging commerce platforms to accelerate growth, improve conversion, and expand household penetration.
  • Co-lead digital merchandising, digital shelf, retail media, marketplace activation, and connected commerce strategies, ensuring platform execution is linked to broader brand, customer, and commercial priorities.
  • Build scalable playbooks, execution standards, and test-and-learn models across On-Demand Delivery, marketplaces, retail media, digital merchandising, and last-mile activation, with the ability to scale learnings across Accelerator brands and into broader Mars Digital Commerce forums.
  • Partner cross-functionally with Sales, Marketing, Finance, Category Leadership, Retail Media, Customer Teams, and Global Digital Commerce partners to align priorities, remove barriers, and deliver shared commercial outcomes.
  • Support joint business planning with strategic platform partners, including identifying added-value media opportunities, bespoke insights, commercial unlocks, and tri-party arrangements across customers, platforms, and brands.
  • Serve as a subject matter expert and global capability connector, bringing external platform expertise and internal Mars best practices together to shape how Accelerator wins across evolving commerce models.
  • Communicate complex platform, media, and performance insights to senior leaders, cutting through the noise to surface the "so what," commercial opportunity, and recommended action.

Qualifications

Required
  • 5+ years of experience in CPG, Sales, Digital Commerce, Shopper Marketing, Retail Media, Category Management, or a related commercial function.
  • 2+ years of experience managing commercial strategies, customer relationships, or media execution across last-mile delivery platforms such as Instacart, DoorDash, Uber Eats, or similar partners.
  • Strong understanding of digital commerce growth levers, including assortment, content, search, digital shelf, retail media, promotions, loyalty, marketplace execution, and performance analytics.
  • Proven ability to translate data, customer insights, and platform performance into clear commercial strategies and action-oriented recommendations.
  • Demonstrated ability to influence outcomes across functions, seniority levels, and stakeholders without complete authority.

Preferred
  • Experience managing retail media investments and optimization strategies that drive measurable sales, share, and conversion outcomes.
  • Experience developing connected commerce, digital shelf, marketplace, or omni-channel growth strategies across grocery, drug, dollar, discount, pure-play, or delivery-based retail partners.
  • Experience supporting or leading joint business planning, strategic customer negotiations, added-value media opportunities, and test-and-learn programs.
  • Experience working in a global, regional, or highly matrixed environment, with the ability to translate local market execution into scalable enterprise best practices.
  • Entrepreneurial mindset with the ability to thrive in fast-paced, evolving organizations and build capabilities from the ground up.

What to Expect from Mars
  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
  • A strong focus on learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.


The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 134,400.00 - USD 184,800.00

About Mars Inc

Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products. It was founded in 1911 and is headquartered in McLean, Virginia. Mars operates in six business segments: Petcare, Chocolate, Wrigley, Food, Drinks, and Symbioscience. Some of its most popular brands include M&M's, Snickers, Twix, Milky Way, Skittles, and Pedigree. The company is known for its commitment to sustainability and has set a goal to reduce its greenhouse gas emissions by 67% by 2050.
Learn more about Mars Inc
Size
125,000 employees
Industry
Founded
1911

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