Bass Pro Shops

Senior Customer Insights Engineer

Bass Pro Shops$88K — $105K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree required
  • 5-7 years of experience in customer insights or related field
  • Strong understanding of Qualtrics XM programs and best practices
  • Proficiency in SQL, Python, R, and analytics tools like Tableau/Power BI
  • Experience in supporting customer experience programs for retail, hospitality, and service industries
  • Strong analytical and dashboard design skills, especially in Qualtrics and Power BI
  • Excellent communication, storytelling, and stakeholder management abilities.

Responsibilities

  • Lead the design, build, and maintenance of Qualtrics surveys and workflows.
  • Automate insights generation processes for unstructured data.
  • Configure advanced Qualtrics workflows for alerts and feedback processes.
  • Develop and maintain ticketing systems within Qualtrics.
  • Integrate Qualtrics with internal systems and CRM platforms.
  • Optimize customer feedback surveys across various touchpoints.
  • Evaluate survey performance and data quality regularly.

Benefits

  • Medical, Dental, and Vision insurance
  • Health Savings and Flexible Spending Accounts
  • 401k Retirement savings plan
  • Paid holidays, vacation, and sick time
  • Voluntary benefits
  • Exclusive discounts on retail merchandise and attractions
Full Job Description

POSITION SUMMARY:

TheSenior Customer Insights Engineerleads customer experience programs by combining technical skills, data analysis, and leadership storytelling. Key responsibilities includeQualtrics program design,workflow automation, andadvanced data reporting.

ESSENTIALFUNCTIONS:

  • Design, build, andmaintaincomplex Qualtrics surveys, workflows, dashboards, ticketing processes, and reporting structures.

  • Create automated insights generation processes for unstructured data so it delivers next best action recommendations to retail, hospitality, boat, call center, club, digital and operational leaders.

  • Configure advanced Qualtrics workflows, including automated alerts, closed-loop feedback processes, routing logic, ticket creation, escalations, and integrations.

  • Build andmaintainticketing systems within Qualtrics to support customer recovery, service issue resolution, and operational follow-up.

  • Partner with IT, data, and business teams to integrate Qualtrics with internal systems, CRM platforms, data warehouses, and reporting environments.

  • Manage data mapping, embedded data, contact lists, directories, metadata, survey logic, and response structures to ensure scalable and reliable program design.

  • Design andoptimizecustomer feedback surveys across multiple touchpoints, including post-transaction,relationship, digital, contactcenter, loyalty, and journey-based programs.

  • Partner with business stakeholders to define researchobjectives, feedback strategies, sample plans, and analysis approaches.

  • Continuously evaluate survey performance, response rates, data quality, and respondent experience.

  • ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

  • Minimum Degree Required:Bachelor's Degree

  • Certificate(s) or License(s):

  • Years of experience: 5-7

KNOWLEDGE,SKILLS,AND ABILITY:

  • Understand Qualtrics XM programs, configurations, and best practices.

  • Develop measurement frameworks for key customer experience metrics such as NPS, CSAT, CES, trust, loyalty, likelihood to return, and issue resolution.

  • Experience with SQL, Python, R, Tableau, Power BI, Looker, or similar analytics and visualization tools.

  • Experience supporting retail, eCommerce, loyalty, contact center, digital, hospitality, or service-based customer experience programs.

  • Strong experience with data mapping, data modeling, and integrating feedback data with enterprise datasets.

  • Advanced dashboard design and reporting experience, preferably within Qualtrics and Power BI.

  • Strong analytical skills with the ability to interpret complex data andidentifyactionable insights.

  • Experience creating executive-level reports, presentations, and business recommendations.

  • Excellent communication, storytelling, and stakeholder management skills.

  • Ability to manage multiple priorities, work independently, and partner across technical and non-technical teams.

TRAVEL REQUIREMENTS:

  • Occasional

PHYSICAL REQUIREMENTS:

Regularly completes computer work and sits.

Occasionally walks and stands.

Seldomly lifts up to 50lbs.

INDEPENDENT JUDGEMENT:

  • Performs tasks and duties under general supervision, using established procedures and innovation.Choosesfrom limited alternatives to resolve problems. Occasional independent judgment isrequiredto complete work assignments. Often makes recommendations to work procedures, policies, and practices.

  • Performs duties within scope of general company policies, procedures, andobjectives. Analyzes problems and performs needs assessments.Usesjudgment in adapting broad guidelines to achieve desiredresult. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.

  • Developsobjectivesand general policies and procedures for a specific program or functional area ofresponsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed bysupervisor.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

About Bass Pro Shops

Bass Pro Shops is a leading retailer of outdoor recreation merchandise, including hunting, fishing, and camping gear. The company was founded in 1971 by Johnny Morris, and is headquartered in Springfield, Missouri. Bass Pro Shops operates over 170 stores across the United States and Canada, as well as a number of resorts and lodges. The company is known for its high-quality products and exceptional customer service, and is committed to promoting outdoor recreation and conservation. Bass Pro Shops is also involved in a number of charitable initiatives, including supporting veterans and first responders.
Learn more about Bass Pro Shops
Size
40,000 employees
Industry
Founded
1972

Similar Jobs

More Jobs at Bass Pro Shops

More Business Services Jobs

Find similar Senior Customer Insights Engineer jobs: