Job DescriptionBe Part of What's NextBring bold ideas to life through premium branded video that reaches millions of consumers across some of the world's most trusted media brands. As Senior Creative, Video, you'll shape innovative storytelling that delivers measurable business impact while setting the creative standard for HearstMade's next generation of branded content.
Key Responsibilities (What You Are Doing)- Lead the creative development and execution of branded video campaigns from concept through final delivery across Hearst's portfolio of iconic brands.
- Translate client objectives, audience insights, and business goals into compelling, platform-native video concepts and creative strategies.
- Develop original formats, recurring franchises, and scalable content ideas optimized for YouTube, Instagram, TikTok, and emerging platforms.
- Drive creative excellence throughout pre-production, production, and post-production by developing treatments, directing select shoots, reviewing edits, and providing clear creative guidance.
- Balance brand integration with editorial storytelling to create content that resonates with audiences while delivering measurable client outcomes.
- Leverage YouTube expertise-including channel strategy, titles, thumbnails, audience retention, watch time, and viewing behavior-to maximize content performance.
- Use audience insights and performance data to refine creative recommendations and continuously improve future content strategies.
- Partner closely with producers, strategists, editors, designers, analytics teams, sales partners, and clients while serving as a senior creative voice across projects.
Qualifications (What We're Looking For)- 8+ years of experience creating, producing, or leading branded, editorial, social, or digital video content.
- Demonstrated success developing video content that drives audience growth, engagement, and measurable business results.
- Deep expertise in YouTube strategy, content optimization, audience development, and platform best practices.
- Strong portfolio showcasing exceptional storytelling, creative thinking, and high-quality branded or editorial video work.
- Experience leading creative projects across concept development, production, and post-production.
- Strong editorial judgment with expertise in story structure, pacing, visual storytelling, and post-production workflows.
- Ability to direct creative partners and influence cross-functional teams without formal people management responsibilities.
- Comfortable presenting creative concepts, strategy, and performance-driven recommendations to clients and executive stakeholders.
- Proficiency with Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Illustrator; familiarity with modern creator tools and AI-powered creative workflows is a plus.
- Collaborative, commercially minded, and energized by working in a fast-paced, highly creative environment.
- This role is based in New York City and follows a hybrid schedule with four days per week in the office.
Benefits (What We Offer)- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary range for this role is
$149,000-$168,000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.
