Senior Creative StrategistWe9re looking for a
SeniorCreative Strategist to help shape and scale the next generation of performance creative at Kikoff. You9ll own the end-to-end creative process-from concept to production-creating ads that not only stop the scroll but drive real results. You9re as comfortable using AI tools to push creative boundaries as you are producing traditional, high-performing spots that convert-bridging storytelling, strategy, and innovation across every format.
Please include a portfolio of your work. What You9ll Do- Lead the ideation and creative development of high-performing creatives across digital and paid channels.
- Translate growth goals and audience insights into compelling creative strategies and test plans.
- Monitor creative performance, analyze results, and iterate quickly based on learnings to surface insights and optimize creative direction.
- Drive testing and experimentation, moving fast to uncover insights and scale what works.
- Build AI-native and human-led workflows for content creation leveraging tools for ideation, scripting, video generation, and editing.
- Partner closely with production and post-production teams to bring concepts to life, ensuring creative excellence and efficiency across both AI-assisted and traditional productions.
- Collaborate cross-functionally with Growth, Brand, and Product Marketing to align creative testing with business objectives.
- Stay ahead of industry and platform trends, acting as a thought leader in AI-driven creativity, emerging formats, and performance storytelling.
Who You Are- 6-9 years of experience in performance creative strategy, developing creative for channels like paid social, YouTube, CTV, and other performance media.
- A strategic creative thinker and strong writer with a passion for storytelling, experimentation, and solving puzzles.
- Proven track record of concepting, writing, and producing advertising that drives measurable results.
- Creative and analytical in equal measure. You can dig into performance, understand what9s working and why, and turn those insights into the next creative hypothesis.
- Fluent in AI tools for creative production (e.g. Veo, Sora, Higgsfield, Midjourney, or whatever launches next week).
- Deep understanding of performance marketing and how creative works differently across channels, audiences, and formats, with curiosity to explore what9s next.
- Comfortable operating in ambiguity. You don9t need a fully formed playbook before you start experimenting.
- Able to lead brainstorms, sell through ideas, manage projects, and collaborate across creative, growth, and marketing teams.
- Obsessed with culture, trends, technology, and storytelling that connects with real people.
Bonus Points- Experience with direct response creative, user acquisition campaigns, or B2C brands.
- Experience launching and scaling multiple products, initiatives, or channels within an umbrella brand, with the ability to tailor creative strategy to different audiences, objectives, and business needs.
- Experience building creative strategy for new or emerging channels where the playbook is still being written.
- Familiarity with editing software such as Premiere, CapCut, Final Cut Pro, or similar.
Base Range
$127,000-$145,000 USD
