Description & Requirements

Senior Creative Analytics Lead

Workplace Type: Hybrid (Vancouver, BC)
Reporting to: Director, Franchise Marketing

Studio / Department
The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. We connect teams with the data, insights, and tools needed to accelerate outcomes.

Your Impact
You will build and lead EA's creative analytics capability, shaping how marketing content is measured and improved. Your work will guide decisions across campaigns, influence senior partners, and connect data to creative performance.

Responsibilities

• Lead a new creative analytics function and define measurement frameworks for marketing content
• Direct analysts and data scientists to deliver insights from creative and campaign data
• Integrate pre-testing and research insights into marketing decision-making
• Translate audience and content data into clear recommendations for partners
• Embed insights into campaign recaps, briefs, and marketing planning
• Partner across fan intelligence teams to align analytics with broader strategies
• Build scalable tools and processes to support ongoing learning

Required Qualifications

• Bachelor's degree in marketing, business, or related field
• 6+ years in analytics, marketing science, or insights roles
• Experience leading analytical projects and translating data into recommendations
• Knowledge of statistics, experimentation, and hypothesis testing
• Experience managing teams with SQL, R, or Python expertise
• Experience applying methods such as segmentation or predictive modeling

Core Skills and Experience

• Analyze large datasets to identify patterns in content performance
• Apply creative testing methods and brand measurement approaches
• Build data visualizations to communicate findings
• Structure ambiguous problems into measurable analyses
• Communicate insights clearly to cross-functional teams

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$133,500 - $186,400 CAD

Pay is just one part of the overall compensation at EA.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

Post To

External careers site, Internal careers site

LinkedInID

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