Senior Copywritter

Walmart Canada

• $96K — $186K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Journalism, Creative Writing, Advertising, or related field with 2 years of copywriting experience or 4 years of relevant experience.
  • Proven expertise in crafting clear and engaging content across varied channels.
  • Strong collaboration skills with the ability to work with art directors, strategists, and other creative professionals.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Demonstrated understanding of brand voice and messaging adaption.
  • Excellent presentation and communication skills.
  • Curiosity to understand and advocate for customer needs.

Responsibilities

  • Concept, write, and refine ideas for integrated campaigns across all media formats.
  • Collaborate with art directors, designers, editors, and producers to execute creative visions.
  • Sell and pitch concepts to internal stakeholders, ensuring buy-in for ideas.
  • Guide projects from concept to final delivery, focusing on clarity, rhythm, and impact in the writing.
  • Refine work during post-production to ensure creative vision is fully realized in the final product.
  • Champion concepts across teams while building alignment around creative ideas.

Benefits

  • Comprehensive health benefits including medical, vision, and dental coverage.
  • Financial benefits such as a 401(k) plan, stock purchase options, and company-paid life insurance.
  • Generous paid time off including sick leave, parental leave, and vacation days.
  • Access to short-term and long-term disability insurance and company discounts.
  • Walmart-paid education benefit program covering tuition and related expenses for various types of educational programs.
Full Job Description
Position Summary...
Role summary:
We're seeking a self-starting, experienced Senior Copywriter to concept and craft big ideas that break through, creating stories that move people and strengthen the brand across every channel. From TV and online video to display, social and OOH, you'll bring a clear, compelling voice to every campaign you touch. The ideal candidate has a strong background in advertising, brand storytelling and campaign development, with experience pitching and executing 360 ideas across every channel. You know how to turn insights into emotionally resonant work, writing scripts, stories and captions that feel human, memorable and true to the brand.

What you'll do...
  • Concept, write and refine ideas for 360 campaigns that break through (from TV and online video to social, digital and OOH)
  • Collaborate closely with art directors, designers, editors and producers to bring ideas to life across every format
  • Sell ideas internally, inspiring partners and stakeholders with creative that drives results
  • Guide the work from concept through final delivery, crafting, rewriting and polishing scripts and copy for clarity, rhythm and impact
  • Collaborate in post-production to ensure the story lands-refining edits, dialogue and flow to bring the creative vision to life
  • Confidently pitch and champion concepts-building alignment across teams and helping partners see the power of the idea


What you'll bring...
  • Proven expertise in copywriting with the ability to craft clear, engaging, and brand-consistent content across multiple channels
  • Collaborative mindset and ability to partner seamlessly with art directors, strategists, producers, editors, and marketing leads
  • Big-thinking, sharp storytelling, and executional craft across scripts, campaigns and high-impact video and paid media
  • Demonstrated skills in managing multiple projects, prioritizing tasks, and meeting deadlines in a fast-paced creative environment
  • Strong grasp of voice, tone and brand messaging, with ability to adapt across channels
  • Strong presentation, communication, and interpersonal skills
  • A genuine curiosity to understand and champion our customer


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $96,000.00 - $186,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Copywriting for online brand initiatives, Copywriting in an online creative or related digital field, Copywriting in a retail environment, Developing copy concepts in a retail or marketing environment, Working for or with creative agencies

Primary Location...

5404 Jandy Pl, Los Angeles, CA 90066-7006, United States of America

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