Responsibilities

About the Team The TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, creator networks / agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. The BR/LATAM Marketing and Content Programming Manager will work across North America and South America's LIVE Operations team to build strategies, content programming, and B2B event execution to tell the TikTok LIVE story and value proposition. We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users. Responsibilities - Develop and execute strategic initiatives to forge high-impact partnerships across mainstream media and the entertainment industry. - Act as the primary account manager, lead planner, and producer, collaborating closely with external partners to drive innovative LIVE activations and accelerate Professionally Generated Content (PGC) growth. - Monitor and optimize key engagement metrics through targeted content programming, integrated promotions, and compelling partnership narratives, solidifying TikTok LIVE's value proposition as a mainstream, mass-market entertainment platform. - Scale third-party entertainment LIVE programming into structured, high-quality productions designed to attract new viewers, drive viewership, and measurable reach and frequency. - Champion cross-functional (XFN) alignment by bridging regional groups (Creator Management, Creator Network Management, Marketing and Campaigns) to establish shared objectives and streamline execution.

Qualifications

Minimum Qualification(s): - BS/BA and 5+ years of experience in mainstream entertainment and media - Experience in project and program management with history of successful execution of strategic initiatives - Strong data analysis capabilities with the ability to analyze data and identify trends that inform strategic results - Deep familiarity with entertainment, cultural trends and developments for integrated partnership marketing - Understanding of social media ,creators and digital content - Strong business development and negotiation skills. - A strong start-up mindset Preferred Qualification(s): - Experience in FAST and/or Live-streaming is highly recommended

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $103360 - $273600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.