Senior Content Marketing Manager

LifeWorks, Inc. • $86K — $136K *
Toronto, ON M3C 0E3In-Person
Business Services
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of experience in B2B content marketing and editorial strategy
  • Proven success managing multi-format content projects from ideation to launch
  • Exceptional narrative and editing skills for simplifying complex products
  • Hands-on agency management experience, including production timelines and brand standards
  • Proficiency with AI tools for productivity and content development
  • Strong communication skills to manage stakeholder relationships effectively

Responsibilities

  • Own the strategic 12-18 month content roadmap to drive brand engagement
  • Develop and implement a long-term content strategy aligned with business goals
  • Craft engaging content assets based on in-depth understanding of B2B buyer personas
  • Collaborate with cross-functional teams to translate technical features into customer benefits
  • Manage creative agencies throughout content production for quality adherence
  • Plan and execute promotional activities for new content assets and optimize visibility
  • Utilize AI tools to enhance content scaling and workflow efficiency

Benefits

  • Comprehensive total rewards package with competitive salary and bonus
  • Minimum 3 weeks of vacation and flexible benefits plan
  • Flexible work arrangements, including in-office and virtual options
  • Generous company matched pension and share purchase programs
  • Opportunities for community involvement and charitable giving
  • Career growth and continual learning opportunities
Full Job Description
Description

Build something that matters for Canadian businesses.

What you'll do

  • Own content roadmap: You'll own the 12-18 month strategic content roadmap for our portfolio, defining how we capture audience attention, address customer pain points, and position our solutions to drive meaningful brand engagement and lead velocity
  • Lead long-term content strategy and planning: Develop and execute a comprehensive 12-18 month content roadmap aligned with key product priorities and broader business growth goals
  • Shape the audience-first narrative: Deeply understand B2B buyer personas and market research to craft highly engaging, multi-format content assets (e.g., long-form whitepapers, blogs, videos, webinars, case studies, and brochures) tailored to the buyer's journey
  • Drive cross-functional collaboration: Partner closely with Product Managers, Commercialization primes, subject matter experts, and marketing peers to identify priority solutions and translate complex technical features into simple, customer-relevant benefits
  • Orchestrate creative agencies: Manage creative agencies from briefing to final delivery, providing concise editorial feedback with a keen eye for detail and a deep understanding of the TELUS Business brand guidelines
  • Orchestrate asset launches: Plan, schedule, and execute all new content assets and their related promotional activities. Partner with the digital marketing manager to optimize distribution channels (including SEO, AEO and paid) and ensure maximum visibility
  • Act as an AI-native marketer: Use advanced AI tools and platforms to accelerate content scaling, streamline asset variations, automate drafting workflows, and improve time-to-quality delivery across our content operations


Qualifications

What you bring

  • 5+ years of experience in B2B content marketing planning, editorial strategy, and asset creation
  • Mastery of multi-format content: Proven success owning content projects from ideation to launch across a wide variety of formats (short-form copy, long-form whitepapers, video scripts, and webinars)
  • Exceptional narrative and editing skills: Ability to translate complex product capabilities into simple, outcome-driven language that highlights how our solutions solve customer problems
  • Agency and project management expertise: Hands-on experience briefing and directing creative agencies, managing production timelines, and upholding strict brand standards
  • Hands-on experience using AI tools to boost productivity, brainstorm creative hooks, scale text variations, or accelerate the content development process
  • Excellent communication and relationship-building skills: A collaborative problem-solver who can comfortably manage multiple stakeholder priorities and act as a champion for content excellence


Great to have

  • Experience in B2B tech, SaaS, telecom, or high-growth industries
  • Familiarity with B2B sales motions, digital acquisition funnels, and content performance metrics
  • Bilingualism (English and French)
  • Bachelor's Degree in Marketing, Business, Journalism, or a related field


Salary Range: $86,000-$136,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
  • Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
  • Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
  • Generous company matched pension and share purchase programs
  • Opportunity to give back to communities in which we work, live and serve
  • Career growth and learning & development opportunities to develop your skills
  • And much more ...


Job Type: This is for a current vacancy

About LifeWorks, Inc.

LifeWorks, Inc. Careers

Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

Explore Job Opportunities

LifeWorks, Inc. offers a variety of job opportunities that cater to a range of skills and professional interests. Whether seeking an entry-level position or a more senior role, LifeWorks, Inc. provides a platform for career advancement and personal development.

Internship Programs

Embark on a professional journey with LifeWorks, Inc. through its dynamic internship programs. These opportunities allow individuals to gain hands-on experience, enhance their resumes, and develop essential skills in a real-world setting. Internships at LifeWorks, Inc. are a stepping stone to full-time employment and a flourishing career.

Professional Growth and Benefits

LifeWorks, Inc. is dedicated to the professional growth of its team members, offering extensive training and development programs. Employees enjoy comprehensive benefits that support both their professional and personal lives, ensuring a well-rounded employment experience.

Inclusive Culture and Diversity

The company prides itself on a workplace culture rooted in diversity and inclusion. LifeWorks, Inc. believes that a diverse team inspires innovation and enhances problem-solving capabilities. Through diversity training and inclusive hiring practices, LifeWorks, Inc. ensures that all team members have the opportunity to contribute and succeed.

Networking and Leadership Development

LifeWorks, Inc. encourages its employees to engage in networking and leadership development activities. These initiatives are designed to build strong professional networks and develop the leadership skills necessary for career advancement within the company.

Innovation at LifeWorks, Inc.

At the forefront of innovation, LifeWorks, Inc. continually seeks to implement cutting-edge solutions and services. The team at LifeWorks, Inc. is composed of dedicated professionals who bring creativity and expertise to every project, driving the company's success in a competitive market.

Hiring Process

The hiring process at LifeWorks, Inc. is designed to identify and attract top talent. Candidates undergo a thorough interview process that assesses their skills, cultural fit, and potential for growth within the company. LifeWorks, Inc. values transparency and communication, ensuring that all applicants receive timely updates and feedback.

Career Opportunities Await

LifeWorks, Inc. is actively hiring and looking for motivated individuals who are ready to take their careers to the next level. Explore the open positions and find where your skills and passions align with the needs of LifeWorks, Inc.

Stay Connected with LifeWorks, Inc. Careers

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LifeWorks, Inc. is not just a company; it's a place where careers are nurtured, and futures are built. Join the team and be part of a community that values hard work, creativity, and a commitment to excellence.
Learn more about LifeWorks, Inc.
Industry
Healthcare
* Ladders Estimates

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