Learfield

Senior Commercial Insights Analyst

Learfield$90K — $110K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years in sports marketing, sponsorship, commercial strategy, agency, market research or consumer insights.
  • Strong executive presentation and storytelling skills.
  • Commercial mindset with ability to connect insights to business outcomes.
  • Advanced PowerPoint and Excel skills; BI experience preferred.

Responsibilities

  • Serve as the primary Commercial Insights partner to Corporate Sales, providing strategic insights and recommendations to sales leaders and sellers.
  • Build trusted relationships with Corporate Sales leadership and proactively identify opportunities where commercial intelligence can inform strategy.
  • Participate in opportunity planning discussions and advise on insights, trends, and market intelligence relevant to partnership strategy.
  • Analyze and interpret market, audience, sponsorship, category, and consumer data to identify commercially relevant trends and opportunities.
  • Translate complex data and insights into actionable recommendations and compelling commercial narratives.
  • Help shape partnership positioning and commercial strategy before proposals and pitches are developed.
  • Monitor marketplace, category, consumer, and sponsorship trends and proactively identify potential revenue opportunities.

Benefits

  • Medical, Dental, and Vision insurance.
  • Health Savings Account.
  • Life Insurance and Other Insurance Plans.
  • Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave.
  • 20 Paid Holidays.
  • 401(k) with Match.
  • Short/Long Term Disability benefits.
Full Job Description
Learfield is seeking a Commercial Insights professional to partner with our Corporate Sales team and help uncover opportunities that strengthen our approach to sponsorship growth. This role will own the development, interpretation, and activation of commercial insights that inform partnership strategy and strengthen the stories we bring to market. Serving as the dedicated Commercial Insights partner to Corporate Sales, this individual will translate market and audience intelligence into actionable recommendations, identify opportunities, and help shape partnership strategies before pitches are developed.

Essential Duties & Responsibilities:
  • Serve as the primary Commercial Insights partner to Corporate Sales, providing strategic insights and recommendations to sales leaders and sellers.
  • Build trusted relationships with Corporate Sales leadership and proactively identify opportunities where commercial intelligence can inform strategy.
  • Participate in opportunity planning discussions and advise on insights, trends, and market intelligence relevant to partnership strategy.
  • Analyze and interpret market, audience, sponsorship, category, and consumer data to identify commercially relevant trends and opportunities.
  • Translate complex data and insights into actionable recommendations and compelling commercial narratives.
  • Exercise independent judgment in determining which insights and market intelligence are most relevant to specific commercial opportunities.
  • Help shape partnership positioning and commercial strategy before proposals and pitches are developed.
  • Monitor marketplace, category, consumer, and sponsorship trends and proactively identify potential revenue opportunities.
  • Partner with RP&A, Commercial Intelligence & Valuation, and Brand Strategy & Creative to develop integrated commercial insights and recommendations.
  • Present findings, recommendations, and strategic points of view to Corporate Sales leaders and other internal stakeholders.


Ideal Candidate Profile:

A commercially minded strategist who is naturally curious and proactive, comfortable partnering directly with senior sales leaders, and skilled at transforming data and market intelligence into actionable commercial recommendations.

Minimum Qualifications:
  • 4+ years in sports marketing, sponsorship, commercial strategy, agency, market research or consumer insights.
  • Strong executive presentation and storytelling skills.
  • Commercial mindset with ability to connect insights to business outcomes.
  • Advanced PowerPoint and Excel skills; BI experience preferred.


Preferred Qualifications:
  • Bachelor's degree in marketing, communications, sports management, or a related field.
  • Knowledge of the multimedia rights landscape in collegiate athletics.


Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

About Learfield

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development; and venue and technology systems through its affiliated companies.

Learfield Careers

Joining Learfield presents an unparalleled opportunity to become part of a team that prides itself on innovation, leadership, and a dynamic company culture. Learfield is a leader in collegiate sports marketing, offering professionals a unique chance to be at the forefront of sports and entertainment industries.

Explore Job Opportunities

Learfield is actively seeking talented individuals who are eager to foster their skills and grow their careers in a vibrant, supportive environment. The company offers a variety of job opportunities that cater to a range of professional interests and expertise.

Professional Growth and Development

At Learfield, career growth is a cornerstone of the employment experience. With comprehensive diversity training programs and leadership development opportunities, employees are equipped to advance their careers and expand their professional capabilities. Learfield is committed to fostering an inclusive environment where every team member can thrive.

Internship Programs

Learfield’s internship programs provide invaluable industry experience, networking opportunities, and a chance to work on real projects that impact the company and its clients. Internships are designed to develop the foundational skills needed to succeed in a fast-paced, ever-evolving industry.

Benefits and Company Culture

Learfield places a high priority on the well-being and satisfaction of its team members, offering competitive benefits and a culture that promotes work-life balance. The company’s commitment to diversity and inclusion is evident in its workplace initiatives and the supportive network it creates.

Hiring Process

The hiring process at Learfield is designed to be transparent and engaging, starting from the initial application to the final interview. Candidates are encouraged to showcase their skills and experiences through their resume and during interviews, where they meet with current team members and learn more about the position and the company’s values.

Join the Team

Learfield is looking for passionate, curious, and innovative individuals to join its team. Explore open positions that match your skills and interests on the Learfield Careers page. Discover how your expertise can contribute to the company’s ongoing success and leadership in the collegiate sports marketing industry.

Stay Connected

Keep up to date with the latest news, career tips, and industry insights through Learfield’s Careers Blog. Personalize your experience by subscribing to job alert emails tailored to your career preferences and be the first to know about new opportunities and company developments.

Networking and Innovation

At Learfield, networking and innovation go hand in hand, creating a stimulating environment that encourages professional growth and creative problem-solving. Team members are encouraged to collaborate and share ideas, driving the company forward in its mission to lead and transform the collegiate sports marketing landscape.

Career Advancement

With Learfield, the path to career advancement is clear and attainable. Through continuous learning, mentorship, and practical experience, team members are well-positioned to navigate their professional journeys and achieve their career goals.

Explore Learfield Jobs

Search for opportunities that align with your career aspirations. Learfield is hiring now—be part of a team that values innovation, leadership, and a diverse range of skills and backgrounds.
Learn more about Learfield
Size
1,001 employees
Industry

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