Senior Commercial Data Analyst (Sales Analytics / BI) Location: Remote A growing food manufacturing company is seeking a Senior Commercial Data Analyst to help transform how the business uses data to drive growth, improve decision-making, and identify new commercial opportunities. This role is ideal for an analytical professional who enjoys building solutions, improving processes, and turning complex datasets into actionable insights. You will take ownership of sales, marketing, and customer analytics initiatives while helping establish scalable reporting and analytics capabilities. Working closely with Sales, Marketing, Finance, Supply Chain, and IT teams, you will develop reporting frameworks, improve data visibility, support forecasting, and provide insights that influence strategic decisions. Key Responsibilities Business Intelligence & Reporting Build and maintain dashboards, scorecards, and KPI reporting using tools such as Power BI or Tableau Automate reporting processes and improve visibility into commercial performance Develop clear visualizations that highlight trends, opportunities, and business drivers Commercial Analytics Analyze sales, customer, and market data to identify growth opportunities Perform deep-dive analysis into customer behavior, performance trends, and market opportunities Support forecasting, planning, segmentation, and strategic initiatives Translate analytical findings into clear recommendations for business leaders Data & Analytics Development Integrate data from multiple sources including CRM, ERP, sales, and external datasets Improve data quality, reporting processes, and analytical capabilities Develop forecasting models and apply statistical techniques to support decision-making Qualifications Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Data Science, Analytics, or related field 5+ years of experience in data analytics, business intelligence, sales analytics, commercial analytics, or similar roles in a CPG setting (CPG industry experience essentially) Advanced SQL skills with experience working with large datasets Strong proficiency in Excel and experience with analytical modelling E xperience building dashboards using Power BI, Tableau, Looker, or similar tools (Not beginner level) SQL Experience Experience working with CRM, ERP, sales, marketing, or customer data Experience with Python, R, forecasting, or predictive analytics preferred (Not beginner level) Strong communication skills with the ability to present insights to non-technical stakeholders Preferred Experience Experience with Salesforce, SAP, customer segmentation, territory planning, or market analysis Experience working in an environment where analytics processes and systems are still being developed Why Join? This is an opportunity to play a key role in building the analytics foundation of a growing food manufacturing business. You will have the autonomy to create solutions, influence strategy, and shape how data is used to drive commercial success. Keywords: Senior Data Analyst | Commercial Data Analyst | Business Intelligence Analyst | BI Analyst | Sales Analytics | Sales Operations | Revenue Analytics | Commercial Insights | Power BI | Tableau | SQL | Python | Salesforce Analytics | SAP | Forecasting | Predictive Analytics | CPG | Food Manufacturing | Retail Analytics