The Role

Proofpoint is seeking a Senior Channel Marketing Programs Manager to drive the growth, activation, and long-term success of its global partner ecosystem. This role will be responsible for building a partner strategy that enhances partner engagement , enablement, and drives measurable pipeline via partner events and the digital demand center.

The role will lead the strategy and execution of partner-facing programs that strengthen relationships, foster collaboration, and create meaningful interactions between Proofpoint and its partners, including resellers, managed service providers (MSPs), distributors, and strategic alliances.

Your Day-to-Day

Channel Community Strategy

• Define and execute a comprehensive partner events strategy
• Establish structured engagement frameworks, including partner councils, advisory boards, and community forums
• Create a cohesive partner experience aligned with channel and business priorities

Partner Engagement & Programs

• Design and deliver programs that drive active participation across the partner ecosystem
• Lead planning and execution of partner events, including summits, webinars, roundtables, and networking experiences
• Develop innovative initiatives to increase partner interaction, loyalty, and advocacy

Partner Enablement Collaboration

• Create an always on Demand Center for partners including emails, content, and webinars
• Support development of programs that improve partner readiness, product adoption, and go-to-market effectiveness
• Drive awareness and participation in enablement initiatives across the channel

Cross-Functional Leadership

• Collaborate closely with channel sales, partner marketing, product marketing, alliances, and customer success teams
• Serve as a central point of coordination to ensure alignment on partner engagement & demand strategies
• Advocate for partner feedback in internal planning and decision-making

Partner Experience & Lifecycle Management

• Identify opportunities to streamline processes and improve overall partner experience
• Implement initiatives that increase retention, satisfaction, and long-term partner value

Analytics & Performance Measurement

• Define and track KPIs related to partner engagement and Demand program effectiveness
• Analyze data to assess impact and optimize strategies

What you bring to the team

• Experience: Typically 8-12+ years of experience in channel, partner programs, partner marketing, or ecosystem strategy within SaaS, cybersecurity, or enterprise technology environments
• Scope & Ownership: Demonstrated ownership of global or multi-regional programs with measurable business impact, including strategy development and execution
• Strategic Leadership: Proven ability to define long-term strategy and translate it into scalable programs that influence revenue, partner engagement, or ecosystem growth
• Cross-Functional Influence: Experience leading initiatives that require alignment across sales, marketing, product, and partner-facing teams without direct authority
• Partner Ecosystem Expertise: Strong understanding of indirect go-to-market models, including resellers, distributors, MSPs, and alliances
• Program Management: Track record of designing and operationalizing complex programs with clear success metrics and reporting
• Executive Communication: Ability to present strategies, insights, and outcomes to senior leadership and stakeholders
• Data-Driven Decision Making: Experience using metrics and analytics to evaluate performance and inform program evolution

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Why Proofpoint?

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you'll love working with us:

• Competitive compensation
• Comprehensive benefits
• Career success on your terms
• Flexible work environment
• Annual wellness and community outreach days
• Always on recognition for your contributions
• Global collaboration and networking opportunities

Our Culture:

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.

How to Apply

Interested? Submit your application along with any supporting information- we can't wait to hear from you!

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.

Base Pay Ranges:

SF Bay Area, New York City Metro Area:
Base Pay Range: 136,200.00 - 214,005.00 USD

California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:
Base Pay Range: 112,700.00 - 177,100.00 USD

All other cities and states excluding those listed above:
Base Pay Range: 101,600.00 - 159,720.00 USD