The Sr. Campaign Manager for SaaS Manager is the person who makes that real for one of our highest-potential growth bets.

This isn't a role for someone who waits for the playbook to be written. It's for someone who writes it - tests it - throws out what doesn't work - and doubles down on what does. You'll lead growth marketing for 1Password's SaaS Manager solution as a core member of the SaaS Manager virtual business unit, reporting to the Sr. Director of Global Campaigns with a dotted line to the SaaS Manager GM. Your mandate is clear: create demand, generate pipeline, and find the repeatable growth loops that will take SaaS Manager from high-potential bet to scaled business.

You'll own new logo demand gen and cross-sell expansion strategy - end-to-end - partnering with Product, PMM, Revenue Marketing, Performance Marketing, Growth Web, and Sales to sharpen positioning, unlock pipeline, and build the marketing engine this business needs to scale. You're the bridge between experimentation and execution, ensuring momentum never stalls and every test gets you closer to what works.

You'll also build and leverage AI agents and automated workflows as a core part of how you operate - moving faster, surfacing insights sooner, and scaling what's working without adding headcount.

This is a role for a builder. Someone who thrives in ambiguity, operates from first principles, and gets genuinely excited about the challenge of finding product-market fit in motion. If you're energized by speed, ownership, and the idea of leaving your fingerprints on a business that's just getting started - this is your seat at the table.

How we're using AI today
On the Marketing team, we're growing our AI capability together and redesigning how work gets done. We've built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time. AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what's most important: performance, judgement, and driving the future of 1Password.

This is a remote opportunity within Canada and the US.

What we're looking for:

• 8+ years of experience in demand generation, campaign marketing, or growth marketing within B2B SaaS or enterprise technology, with a track record of building programs from the ground up.
• Proven ability to own pipeline outcomes end-to-end -- from strategy through execution and measurement -- across multi-channel campaigns that drive pipeline growth, adoption, and revenue impact, without waiting for perfect conditions or complete resources.
• Strong experience leading cross-functional initiatives as a driving force, including bringing new products or capabilities to market by rallying teams, removing blockers, and taking accountability for results even outside your direct authority.
• Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them.
• Strong understanding of enterprise B2B SaaS growth metrics including ARR, pipeline generation, product adoption, retention, and expansion.
• Strong analytical and decision-making skills with a bias toward action and experimentation; comfortable making high-quality decisions with imperfect information and owning the outcomes.
• Ability to deliver clear recommendations and influence decisions across all levels of the organization.
• Proactive use of AI as a force-multiplier for demand generation efforts -- speeding research, insights, and content iteration -- while preserving brand voice and accuracy.
• Location Requirement: Must be based in EST

What you can expect:

Start-up Style Growth Marketing Leadership

• Own the end-to-end growth marketing strategy for a new product, from early validation through readiness for scale.
• Partner with PMM to define new logo ICP and target customers, priority use cases, and demand hypotheses.
• Translate product strategy into clear market narratives, demand generation plans, and activation programs.
• Identify when the product is ready to transition into core marketing motions and support that transition.

Demand Creation & Market Activation

• Build full-funnel demand generation campaigns leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth.
• Develop campaign briefs, timelines, and project plans, ensuring alignment and smooth, on-time delivery with clear ownership and accountability.
• Test new campaigns, plays, and routes to market that drive meaningful impact.
• Track and report regularly on marketing performance. Establish early indicators of traction, learn quickly, and iterate based on results.

Cross-Functional Partnership

• Partner with Performance marketing , Digital Web Experience, and Field Marketing to build omni-channel programs.
• Work with Product Marketing to shape positioning, messaging frameworks, and proof points as the product evolves.
• Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won.
• Align closely with Sales to enable early pipeline generation, test cross-sales motions, and refine qualification and messaging based on real-world feedback.

What success looks like:

• Pipeline creation and sales engagement driven by marketing-led initiatives.
• Clear, validated positioning and messaging for a new product.
• Strong alignment between Product, PMM, Sales, and Marketing on target customers and GTM approach.
• A repeatable playbook that enables the product to grow into a scaled business.
• Regularly build & run AI agents to automate the repetitive, amplify the creative, and free yourself to focus on the strategy that moves the needle.

USA-based roles only: The annual base salary for this role is between $150,000 USD and $218,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $147,000 CAD and $213,000 CAD, plus immediate participation in 1Password's generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

This posting is for an existing vacancy.

What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing
Maternity and parental leave top-up programs
Competitive health benefits
Generous PTO policy

Growth and future
RSU program for most employees
Retirement matching program
Free 1Password account

Community
Paid volunteer days
Peer-to-peer recognition through Bonusly
Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.