Degree in Marketing, Business Administration, or related field.
Proven experience in campaign management in a B2B SaaS or technology setting.
Track record of executing successful integrated marketing campaigns with measurable outcomes.
Expertise in marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce).
Strong analytical skills for data interpretation and decision-making.
Excellent project management skills with multitasking capabilities.
Exceptional written and verbal communication skills.
Responsibilities
Develop and implement multi-channel marketing campaign strategies based on business goals.
Manage the entire campaign lifecycle from ideation to reporting.
Collaborate with internal teams for campaign alignment and content creation.
Oversee the creation of marketing assets like landing pages and email copy.
Manage campaign budgets to maximize ROI.
Utilize marketing automation and CRM systems for campaign management.
Analyze campaign performance and provide insights for optimization.
Benefits
Competitive vacation allowance.
401K plan.
Calm app subscription.
Employee Referral Program.
Employee Assistance Program (EAP).
Contribution for eye care and glasses.
Work From Home (WFH) allowance.
Life insurance coverage.
Paid volunteering days.
Birthday leave for employees.
Parental leave policies.
Marriage leave available.
Bereavement leave offered.
Full Job Description
What makes this role exciting CloudPay is seeking a highly experienced and strategic Senior Campaign Manager to lead the planning, execution, and optimization of integrated marketing campaigns across various channels. This role is crucial in driving lead generation, brand awareness, and customer engagement for our global payroll and payments solutions.
Main responsibilities
Develop and implement comprehensive multi-channel marketing campaign strategies aligned with business objectives and target audience insights.
Manage the end-to-end campaign lifecycle, from ideation and planning to execution, monitoring, analysis, and reporting.
Collaborate with internal teams (product marketing, content, sales, digital marketing, regional marketing) to ensure campaign alignment and effective content creation.
Oversee the development and production of creative assets, including landing pages, email copy, ad creatives, and other marketing collateral
Manage campaign budgets, ensuring efficient allocation of resources and maximizing ROI.
Utilize marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce) for campaign execution, lead nurturing, and tracking.
Analyze campaign performance data, identify trends, and provide actionable insights for continuous optimization.
Conduct A/B testing and other experimentation to improve campaign effectiveness and conversion rates.
Stay up to date with industry best practices, emerging marketing technologies, and competitors' activities.
Mentor and guide junior team members, fostering a collaborative and high-performing environment.
Experience needed for this role
Degree in Marketing, Business Administration, or a related field.
Proven progressive experience in campaign management, preferably within a B2B SaaS or technology environment.
Proven track record of successfully planning, executing, and optimizing integrated marketing campaigns that deliver measurable results
Expertise in marketing automation platforms (e.g., Pardot, HubSpot) and CRM systems (e.g., Salesforce).
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
Exceptional written and verbal communication skills, with a keen eye for detail.
Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
Ability to work collaboratively in a fast-paced, global environment.
Experience in the FinTech or HR technology sector is a plus.
About you and Our core values
Taking ownership, working with integrity and respect
Being a team player is key to our culture
Solution and customer focused
Great initiative with the goal for excellence in achieving results
Dedicated to developing and always looking for continuous improvements
Be creative, be committed, be engaged and enjoy what you do
